OMG Blog

I’ve personally been urging eCommerce store owners to invest in video marketing since 2010. It’s hard to believe, but I’m still saying some of the same things a decade later...

What do you get when you combine Amazon’s treasure trove of behavioral shopper data with some of the best online ad networks? Amazon DSP Ads.

While holiday shopping is still in full swing at the time of this writing, we do have some preliminary numbers for the Cyber 5 2020...

I asked top Amazon Sellers from the eCommerce Fuel group and the OMG Amazon team for their top Do’s and Don’t for Amazon Sellers. It resulted in a rich haul of Amazon knowledge.

As 2020 draws to a close, here are the top tools our team and clients at OMG Commerce can't live without this year.

Getting the right campaign structure is critical and there is a decent learning curve for creating and managing YouTube ad campaigns. Ultimately you’re only as good as your videos.

This year’s online holiday shopping season will be one for the record books. To dominate the Cyber 5 this year you need to get started now....

Every organization has a culture. Some are intentional, some are accidental, and many are a combination of good intentions and poor implementation.

Your brand is growing. Congratulations! Where is the best place to start when thinking about hiring an agency or freelancer?

Sometimes the basics get lost and forgotten in the chaos of building a business but building something great requires providing consistent leadership day in and day out.

Claude Hopkins, one of the grandfathers of direct response marketing once wrote that “no one buys from clowns,” and that it doesn’t pay ...

There’s one marketing factor that trumps nearly all others… When you combine it with other solid marketing practices, it can give you an almost unfair advantage…