OMG Blog

Sometimes the basics get lost and forgotten in the chaos of building a business but building something great requires providing consistent leadership day in and day out.

What do you get when you combine Amazon’s treasure trove of behavioral shopper data with some of the best online ad networks? Amazon DSP Ads.

Claude Hopkins, one of the grandfathers of direct response marketing once wrote that “no one buys from clowns,” and that it doesn’t pay ...

There’s one marketing factor that trumps nearly all others… When you combine it with other solid marketing practices, it can give you an almost unfair advantage…

I’ve personally been urging eCommerce store owners to invest in video marketing since 2010. It’s hard to believe, but I’m still saying some of the same things a decade later...

Success in eCommerce is the continual pursuit of getting more people to say “yes.” And you need to get more than just one type of “yes.”

Your brand is growing. Congratulations! Where is the best place to start when thinking about hiring an agency or freelancer?

We have spent substantial time developing a hiring process that ensures we're adding long-term, valuable team members to OMG. This taught me one major lesson...

Ready to Fire Your Agency or Freelancer?

We believe in a simple marketing philosophy that has generated millions in revenue for us and our clients.

The words we use as leaders, parents, friends, and even with strangers impact the day-to-day world we live in.

This article is the third part in my series about navigating the chaotic waters of relationships with partner agencies and freelancers.