3 Ways to Scale with YouTube
Remarketing & Loyalty
Our belief is that almost all eCommerce companies should run remarketing campaigns on YouTube. A pre-roll video ad with a strong call to action is a great way to recover abandoned carts, get the casual site visitors back to your site to purchase, and even encourage existing customers to buy again.
Generate awareness and create brand lift
Every time we run extensive YouTube campaigns we notice an increase in people searching for that brand on Google. The brand lift or “halo” effect is strong with YouTube campaigns.
Run Direct Response Campaigns to New Prospects
With new YouTube ad formats, targeting options, and bid strategies you can now profitably drive sales from cold audiences.
How OMG Can Help
We are in the top 3% of YouTube spenders in our agency peer set, which means we know a little something about Top of Funnel strategies and scaling on YouTube.
As a recognized leader in the YouTube for eCommerce space, our CEO, Brett Curry, has spoken at major industry events like Social Media Marketing World, Traffic & Conversion Summit, and Smart Marketer events on the topic of YouTube for eCommerce.
Strategy with YouTube is critical. You’ll have the best results with a properly built-out funnel where you’re utilizing YouTube both for prospecting and remarketing. It’s also important to consider your Search, Shopping, and Display campaigns and how they complement and support your YouTube efforts.
Campaign Structure and Management
There is an art and science to campaign structure. After managing millions in ad spend successfully, we know how to structure and manage campaigns for optimal performance.
If you get the right video, and the right campaign structure, you’re still never finished. You’ll need to tweak campaigns, add audiences, adjusting bidding, test new videos and push for better performance on a continual basis. YouTube is NOT a “set it and forget it” channel. We help with ongoing strategic consultation and campaign management for continued success.