YouTube Articles

7 Ad Copy Tests to Create Compelling Ads

Wouldn’t it be awesome to know if your next ad was going to be a hit or a dud BEFORE you spent money on it?

Holiday Prep 2021 - 7 Ways to Maximize Sales

The 2021 holiday shopping season is sure to be an interesting one. The eCommerce COVID boom is changing a bit as in-person shopping opens back up and competition is heating up.

Top Landing Page Tips for YouTube ToF Traffic

What happens if you craft the perfect YouTube ad, build rock-solid campaigns and then send shoppers to a lousy landing page? You lose.

5 YouTube Ad Questions and KPIs to Help You Unlock Scale

I believe that YouTube ads could be your secret weapon to grow your brand this year with unparalleled reach and scary-good targeting.

Cyber 5 Recap - 2020

While holiday shopping is still in full swing at the time of this writing, we do have some preliminary numbers for the Cyber 5 2020...

5 Ways to Dominate the Cyber 5 this holiday season with YouTube Ads, Google Search Ads, & More

This year’s online holiday shopping season will be one for the record books. To dominate the Cyber 5 this year you need to get started now....

5 reasons to hire an agency for YouTube Ads

Across many eCommerce and agency marketing forums, one of the most common questions you will see is, "Who's the best agency?".

Anatomy of a Winning YouTube Video Ad

Getting the right campaign structure is critical and there is a decent learning curve for creating and managing YouTube ad campaigns. Ultimately you’re only as good as your videos.

Is your brand ready to cash in at scale with YouTube advertising

Is your brand ready to cash in at scale with YouTube advertising?

YouTube Remarketing for Ecommerce

We believe in a simple marketing philosophy that has generated millions in revenue for us and our clients.

Video Marketing Trends

I’ve personally been urging eCommerce store owners to invest in video marketing since 2010. It’s hard to believe, but I’m still saying some of the same things a decade later...