Marketing Articles

7 Ways to Market During Times of Uncertainty

In this post I want to tackle some key considerations for you and your marketing team. We’ll also discuss ad creatives and things to consider on various ad channels - the tactics.

Make the Most of Your Agency & Freelancer Relationships

This article is the third part in my series about navigating the chaotic waters of relationships with partner agencies and freelancers.

The Truth About Indispensible and Replaceable Employees

The words we use as leaders, parents, friends, and even with strangers impact the day-to-day world we live in.

YouTube Remarketing for Ecommerce

We believe in a simple marketing philosophy that has generated millions in revenue for us and our clients.

Building a World Class Team

We have spent substantial time developing a hiring process that ensures we're adding long-term, valuable team members to OMG. This taught me one major lesson...

How To Hire, Fire & Make The Most Of Your Agency Relationships - Part 1

Your brand is growing. Congratulations! Where is the best place to start when thinking about hiring an agency or freelancer?

Making them Say Yes: Irresistible Offers

Success in eCommerce is the continual pursuit of getting more people to say “yes.” And you need to get more than just one type of “yes.”

Video Marketing Trends

I’ve personally been urging eCommerce store owners to invest in video marketing since 2010. It’s hard to believe, but I’m still saying some of the same things a decade later...

The Ultimate Marketing X-Factor

There’s one marketing factor that trumps nearly all others… When you combine it with other solid marketing practices, it can give you an almost unfair advantage…

Organizational Culture: Establishing a Foundational Purpose That Generates Growth

At OMG Commerce, our culture drives every decision we make, including hiring and terminations, onboarding and training, ongoing feedback and development, policy and process.