Marketing Articles

20 Tools eCommerce Marketers Can’t Live Without

As 2020 draws to a close, here are the top tools our team and clients at OMG Commerce can't live without this year.

Cyber 5 Recap - 2020

While holiday shopping is still in full swing at the time of this writing, we do have some preliminary numbers for the Cyber 5 2020...

5 Ways to Grow Your Amazon Business with Amazon DSP Ads

What do you get when you combine Amazon’s treasure trove of behavioral shopper data with some of the best online ad networks? Amazon DSP Ads.

Amazon Seller Do’s & Don’ts

I asked top Amazon Sellers from the eCommerce Fuel group and the OMG Amazon team for their top Do’s and Don’t for Amazon Sellers. It resulted in a rich haul of Amazon knowledge.

How to Get Authentic Video Testimonials from Customers

There’s really no substitute for authentic video testimonials. There’s just one problem. Most video testimonials suck.

5 Ways to Dominate the Cyber 5 this holiday season with YouTube Ads, Google Search Ads, & More

This year’s online holiday shopping season will be one for the record books. To dominate the Cyber 5 this year you need to get started now....

5 reasons to hire an agency for YouTube Ads

Across many eCommerce and agency marketing forums, one of the most common questions you will see is, "Who's the best agency?".

Anatomy of a Winning YouTube Video Ad

Getting the right campaign structure is critical and there is a decent learning curve for creating and managing YouTube ad campaigns. Ultimately you’re only as good as your videos.

Vision of Acceleration: Client, Team, & Individual Growth

In 2016 we decided that our generic mission and vision statements needed clarification to help our team understand what sets OMG apart from other digital marketing agencies...

Is your brand ready to cash in at scale with YouTube advertising

Is your brand ready to cash in at scale with YouTube advertising?

7 Ways to Market During Times of Uncertainty

In this post I want to tackle some key considerations for you and your marketing team. We’ll also discuss ad creatives and things to consider on various ad channels - the tactics.

Make the Most of Your Agency & Freelancer Relationships

This article is the third part in my series about navigating the chaotic waters of relationships with partner agencies and freelancers.