Marketing Articles

Holiday Prep 2021 - 7 Ways to Maximize Sales

The 2021 holiday shopping season is sure to be an interesting one. The eCommerce COVID boom is changing a bit as in-person shopping opens back up and competition is heating up.

Amazon Cyber 5 2021 - Top Tips & Strategies

With 2021 bringing a bit more stability back to the Amazon marketplace and Prime Day returning to it’s normal summer cadence, our team has Q4 and Cyber 5 planning top of mind.

Top Landing Page Tips for YouTube ToF Traffic

What happens if you craft the perfect YouTube ad, build rock-solid campaigns and then send shoppers to a lousy landing page? You lose.

5 YouTube Ad Questions and KPIs to Help You Unlock Scale

I believe that YouTube ads could be your secret weapon to grow your brand this year with unparalleled reach and scary-good targeting.

Possibilities and Pitfalls of the Google Marketplace for Amazon Sellers

Possibilities and Pitfalls. Align those words with selling your products outside of the Amazon Marketplace, and it becomes especially intriguing.

Culture-Focused: Finding your Second in Command

We have learned a lot over the past 10 years of growing our agency and these insights can help you skip several years of trial and error.

Top 3 Amazon DSP Ad Audiences

Amazon DSP ads offer options for targeting shoppers that you just can’t find with other ad platforms.

20 Tools eCommerce Marketers Can’t Live Without

As 2020 draws to a close, here are the top tools our team and clients at OMG Commerce can't live without this year.

Cyber 5 Recap - 2020

While holiday shopping is still in full swing at the time of this writing, we do have some preliminary numbers for the Cyber 5 2020...

5 Ways to Grow Your Amazon Business with Amazon DSP Ads

What do you get when you combine Amazon’s treasure trove of behavioral shopper data with some of the best online ad networks? Amazon DSP Ads.