Marketing Articles

Possibilities and Pitfalls of the Google Marketplace for Amazon Sellers

Possibilities and Pitfalls. Align those words with selling your products outside of the Amazon Marketplace, and it becomes especially intriguing.

Culture-Focused: Finding your Second in Command

We have learned a lot over the past 10 years of growing our agency and these insights can help you skip several years of trial and error.

Top 3 Amazon DSP Ad Audiences

Amazon DSP ads offer options for targeting shoppers that you just can’t find with other ad platforms.

20 Tools eCommerce Marketers Can’t Live Without

As 2020 draws to a close, here are the top tools our team and clients at OMG Commerce can't live without this year.

Cyber 5 Recap - 2020

While holiday shopping is still in full swing at the time of this writing, we do have some preliminary numbers for the Cyber 5 2020...

5 Ways to Grow Your Amazon Business with Amazon DSP Ads

What do you get when you combine Amazon’s treasure trove of behavioral shopper data with some of the best online ad networks? Amazon DSP Ads.

Amazon Seller Do’s & Don’ts

I asked top Amazon Sellers from the eCommerce Fuel group and the OMG Amazon team for their top Do’s and Don’t for Amazon Sellers. It resulted in a rich haul of Amazon knowledge.

How to Get Authentic Video Testimonials from Customers

There’s really no substitute for authentic video testimonials. There’s just one problem. Most video testimonials suck.

5 Ways to Dominate the Cyber 5 this holiday season with YouTube Ads, Google Search Ads, & More

This year’s online holiday shopping season will be one for the record books. To dominate the Cyber 5 this year you need to get started now....

5 reasons to hire an agency for YouTube Ads

Across many eCommerce and agency marketing forums, one of the most common questions you will see is, "Who's the best agency?".

Anatomy of a Winning YouTube Video Ad

Getting the right campaign structure is critical and there is a decent learning curve for creating and managing YouTube ad campaigns. Ultimately you’re only as good as your videos.