Marketing Articles

Anatomy of a Winning YouTube Ad

Getting the right campaign structure is critical and there is a decent learning curve for creating and managing YouTube ad campaigns. Ultimately you’re only as good as your videos.

Using Culture to Accelerate Growth

In 2016 we decided that our generic mission and vision statements needed clarification to help our team understand what sets OMG apart from other digital marketing agencies...

Is your brand ready to cash in at scale with YouTube advertising

Is your brand ready to cash in at scale with YouTube advertising?

7 Ways to Market During Times of Uncertainty

In this post I want to tackle some key considerations for you and your marketing team. We’ll also discuss ad creatives and things to consider on various ad channels - the tactics.

Make the Most of Your Agency & Freelancer Relationships

This article is the third part in my series about navigating the chaotic waters of relationships with partner agencies and freelancers.

The Truth About Indispensible and Replaceable Employees

The words we use as leaders, parents, friends, and even with strangers impact the day-to-day world we live in.

YouTube Remarketing for Ecommerce

We believe in a simple marketing philosophy that has generated millions in revenue for us and our clients.

Building a World Class Team

We have spent substantial time developing a hiring process that ensures we're adding long-term, valuable team members to OMG. This taught me one major lesson...

How To Hire, Fire & Make The Most Of Your Agency Relationships - Part 1

Your brand is growing. Congratulations! Where is the best place to start when thinking about hiring an agency or freelancer?

Making them Say Yes: Irresistible Offers

Success in eCommerce is the continual pursuit of getting more people to say “yes.” And you need to get more than just one type of “yes.”

Video Marketing Trends

I’ve personally been urging eCommerce store owners to invest in video marketing since 2010. It’s hard to believe, but I’m still saying some of the same things a decade later...