How to Crush your Q2 Email Marketing

Introduction

As we step into Q2, all I can think is… WOW, Q1 came out swinging.

ChatGPT launched to the public, banks faced some wild headwinds, Tik Tok is back on the chopping block, and a 16 seed knocked out a number 1 to destroy my bracket… 2023 is certainly off to a wild start!

Use this as a chance to reorganize, and reprioritize your company’s goals for the rest of 2023. Are things on track, did they accelerate, are there some pivots you need to make to keep your brand pushing forward?

At the top of that priorities list should be email + SMS marketing (although, I am a little biased). Let’s take a moment to reflect on the current email landscape and how it’s changed in recent months.

Personalization and Segmentation

One of the most significant changes we've seen in the email world is the continued emphasis on personalization and segmentation. Consumers expect tailored content that speaks to their individual needs and interests. This means you should be focusing on building your lists, collecting tactical data on the interest of each profile, and then segmenting them based on their activity, behaviors, and preferences.

Design

The look of your emails matters too! While they all don’t have to be masterfully crafted (even plain-text emails can get the job done), you should focus on finding a design structure that works for you, your customers like to engage with, and looks great on mobile devices. Ensure that your emails are optimized for mobile by using a responsive design and keeping your subject lines and preheader text short and concise.

AI

Let’s not overlook AI. There’s been an increase in the use of AI for marketing, and this is your chance to utilize it as well. While it’s not foolproof (if you’ve tried ChatGPT, you’ve probably seen some weird outputs), this is a great chance to add it to your workflow. Get subject line recommendations, unique viewpoints on your products, or have it scan your reviews to see what customers love about your products. From there, use this new info to create your emails and SMS’s and hone in on the perfect strategy.

Tactical

Now, let's discuss some tactical advice that you can start implementing today:

Use dynamic content: Dynamic content allows you to tailor your email content based on your subscribers' interests, behaviors, and preferences. By using dynamic content, you can increase engagement and click-through rates, leading to more conversions. Show them products they recently used, use their name in the subject line, or break them off by location to speak to them in a unique way.

Focus on quality over quantity: It's better to have a smaller, engaged email list than a large, unengaged one. Focus on building your email list with subscribers who are genuinely interested in your brand and what you have to offer, and give those who aren’t a chance to easily unsubscribe (or segment your lists to automatically exclude them).

Optimize for mobile: With the majority of emails now being opened on mobile devices, it's crucial to optimize your emails for mobile. Use a responsive design and keep your subject lines and preheader text short and concise.

The world of eCommerce is constantly evolving, and it's essential to stay up-to-date with the latest trends and tactics. By focusing on personalization, mobile optimization, and creating engaging content, you can create effective email and SMS campaigns that drive engagement and conversions.

See you all in the next update, I can’t wait to look back after Q2 to see how all of this played out!