Microsoft Ads & Shopping
Microsoft Ads and Shopping can serve as great complements to Google Ads and Google Shopping. Bing visitors can serve an important part in your overall full funnel strategy.
Our way of utilizing Microsoft Ads & Shopping is to take what’s working well on Google and then modify to capitalize on some of the nuances of Bing.
Knowing the Customer
Often the Bing customer is different from who you are attracting now. While the upside of Bing may only be 20-30% of the traffic possible on Google, we often see strong conversions rates and high return on ad spend (ROAS) with Bing.