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Top Landing Page Tips for YouTube ToF Traffic
What happens if you craft the perfect YouTube ad, build rock-solid campaigns and then send shoppers to a lousy landing page? You lose.
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Making them Say Yes: Irresistible Offers
Success in eCommerce is the continual pursuit of getting more people to say “yes.” And you need to get more than just one type of “yes.”
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Video Marketing Trends
I’ve personally been urging eCommerce store owners to invest in video marketing since 2010. It’s hard to believe, but I’m still saying some of the same things a decade later...
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Does it Pay to be Funny?
Claude Hopkins, one of the grandfathers of direct response marketing once wrote that “no one buys from clowns,” and that it doesn’t pay ...
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The Ultimate Marketing X-Factor
There’s one marketing factor that trumps nearly all others… When you combine it with other solid marketing practices, it can give you an almost unfair advantage…