Creating an Organizational Culture

At OMG Commerce, our culture drives every decision we make, including hiring and terminations, onboarding and training, ongoing feedback and development, policy and process.

The decision to prioritize culture first required us to clarify and define our culture values.

We established three core values: care, fun, and constant improvement. After recognizing that people assign very different cultural intentions than our objectives to each singular word, we spent focused time defining them into several statements that are our baselines for communication, for how we act internally and towards our clients, and when faced with any decision. By clearly defining the culture and consistently acting on it, it has become ingrained in our team. This provides the pathway for accomplishing our mission and vision.

We believe our culture is of the highest importance.

Our culture establishes our foundational purpose, gives us a competitive advantage, compels people to join our team as well as increases retention, and reduces client churn. People generally have a desire to make an impact and be a part of something bigger than themselves, and our culture provides that. We are committed to daily living out our vision of accelerating our client, team, and individual growth through transparency, accountability, and vulnerability. To do so requires us to see and treat each team member as a valuable individual with unique skills and desires. Our culture creates an environment that allows us to bond as a team, acknowledging and appreciating our differences while maintaining universal expectations.

The word ‘culture’ has become so commonplace that it might seem easy, but that couldn’t be further from the truth.

We’ve learned that maintaining a specific culture requires intentional effort by every team member to protect and promote the values. There is a trickle-through effect that has to be led by executive leadership and is cultivated through day-to-day involvement from every member of the team. Without full buy-in by leadership to let our culture values dictate our decisions and actions, and team commitment to do the same, OMG would not be the awesome place to work that it is. 


Over the next several months, I’ll be digging into the elements that make up our culture and how they have enhanced who we are as individuals and as a team, as well as how they have impacted how we do what we do. And you won’t have to take my word for it… check out our team testimonials about our culture and the environment it's created.

Related Articles

How to Crush your Q2 Email Marketing

As we step into Q2, all I can think is… WOW, Q1 came out swinging.

January 2023 - Conquer Your Email Marketing This Month

A new year brings new opportunities to grow your brand and make it more resilient.

How to Market in an Economic Downturn

We’ll always need stuff. That hasn’t changed and won’t change in this or any future downturn. How we market may have to change a bit.