All OMG Articles

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How to hire the perfect agency or freelancer

Your brand is growing. Congratulations! Where is the best place to start when thinking about hiring an agency or freelancer?

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Making them Say Yes: Irresistible Offers

Success in eCommerce is the continual pursuit of getting more people to say “yes.” And you need to get more than just one type of “yes.”

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Video Marketing Trends

I’ve personally been urging eCommerce store owners to invest in video marketing since 2010. It’s hard to believe, but I’m still saying some of the same things a decade later...

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Does it Pay to be Funny?

Claude Hopkins, one of the grandfathers of direct response marketing once wrote that “no one buys from clowns,” and that it doesn’t pay ...

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The Ultimate Marketing X-Factor

There’s one marketing factor that trumps nearly all others… When you combine it with other solid marketing practices, it can give you an almost unfair advantage…