Building a World Class Team
We have spent substantial time developing a hiring process that ensures we're adding long-term, valuable team members to OMG. This taught me one major lesson...
How To Hire, Fire & Make The Most Of Your Agency Relationships - Part 1
Your brand is growing. Congratulations! Where is the best place to start when thinking about hiring an agency or freelancer?
Making them Say Yes: Irresistible Offers
Success in eCommerce is the continual pursuit of getting more people to say “yes.” And you need to get more than just one type of “yes.”
Video Marketing Trends
I’ve personally been urging eCommerce store owners to invest in video marketing since 2010. It’s hard to believe, but I’m still saying some of the same things a decade later...
Does it Pay to be Funny?
Claude Hopkins, one of the grandfathers of direct response marketing once wrote that “no one buys from clowns,” and that it doesn’t pay ...
The Ultimate Marketing X-Factor
There’s one marketing factor that trumps nearly all others… When you combine it with other solid marketing practices, it can give you an almost unfair advantage…
Creating an Organizational Culture
At OMG Commerce, our culture drives every decision we make, including hiring and terminations, onboarding and training, ongoing feedback and development, policy and process.
Amazon Sponsored Brand Video - Generate More Sales at a Lower ACoS
The ultimate scroll-stopper. The can’t-ignore new Amazon ad type. The hottest new trend in Amazon Advertising.