Agency

Building a World Class Team

We have spent substantial time developing a hiring process that ensures we're adding long-term, valuable team members to OMG. This taught me one major lesson...

Sarah Edwards
March 6, 2020
Amazon Ads

How to Sell on Amazon Successfully: Amazon Seller Do’s & Don’ts

I asked top Amazon Sellers from the eCommerce Fuel group and the OMG Amazon team for their top Do’s and Don’t for Amazon Sellers. It resulted in a rich haul of Amazon knowledge.

Chris Brewer
October 8, 2020
Marketing

The Ultimate Marketing X-Factor

There’s one marketing factor that trumps nearly all others… When you combine it with other solid marketing practices, it can give you an almost unfair advantage…

Brett Curry
August 20, 2019
SEO

Does it Pay to be Funny?

Claude Hopkins, one of the grandfathers of direct response marketing once wrote that “no one buys from clowns,” and that it doesn’t pay ...

Brett Curry
September 18, 2019
Marketing

How To Hire, Fire & Make The Most Of Your Agency Relationships - Part 1

Your brand is growing. Congratulations! Where is the best place to start when thinking about hiring an agency or freelancer?

Chris Brewer
January 7, 2020
Agency

Make the Most of Your Agency & Freelancer Relationships

This article is the third part in my series about navigating the chaotic waters of relationships with partner agencies and freelancers.

Chris Brewer
April 15, 2020
SEO

Video Marketing Trends

I’ve personally been urging eCommerce store owners to invest in video marketing since 2010. It’s hard to believe, but I’m still saying some of the same things a decade later...

Brett Curry
December 10, 2019
Agency

Creating an Organizational Culture

At OMG Commerce, our culture drives every decision we make, including hiring and terminations, onboarding and training, ongoing feedback and development, policy and process.

Sarah Edwards
Agency

The Truth About Indispensable and Replaceable Employees

The words we use as leaders, parents, friends, and even with strangers impact the day-to-day world we live in.

Sarah Edwards
April 2, 2020
YouTube

5 reasons to hire an agency for YouTube Ads

Across many eCommerce and agency marketing forums, one of the most common questions you will see is, "Who's the best agency?".

Chris Brewer
August 13, 2020
Culture

How To: Defining Your Organizational Culture

Defining your organizational culture may seem like a daunting project, but it is one of the most impactful activities into which you can invest your time and energy. Here's how.

Sarah Edwards
October 22, 2020
Culture

World-Class: Permission to Test

As leadership, we handled developing our culture values in the typical OMG way: using our expertise and insight to develop something with a high chance of success, launching it, an

Sarah Edwards
September 24, 2020