Building a World Class Team
We have spent substantial time developing a hiring process that ensures we're adding long-term, valuable team members to OMG. This taught me one major lesson...
How to Sell on Amazon Successfully: Amazon Seller Do’s & Don’ts
I asked top Amazon Sellers from the eCommerce Fuel group and the OMG Amazon team for their top Do’s and Don’t for Amazon Sellers. It resulted in a rich haul of Amazon knowledge.
The Ultimate Marketing X-Factor
There’s one marketing factor that trumps nearly all others… When you combine it with other solid marketing practices, it can give you an almost unfair advantage…
Does it Pay to be Funny?
Claude Hopkins, one of the grandfathers of direct response marketing once wrote that “no one buys from clowns,” and that it doesn’t pay ...
How To Hire, Fire & Make The Most Of Your Agency Relationships - Part 1
Your brand is growing. Congratulations! Where is the best place to start when thinking about hiring an agency or freelancer?
Make the Most of Your Agency & Freelancer Relationships
This article is the third part in my series about navigating the chaotic waters of relationships with partner agencies and freelancers.
Video Marketing Trends
I’ve personally been urging eCommerce store owners to invest in video marketing since 2010. It’s hard to believe, but I’m still saying some of the same things a decade later...
Creating an Organizational Culture
At OMG Commerce, our culture drives every decision we make, including hiring and terminations, onboarding and training, ongoing feedback and development, policy and process.
The Truth About Indispensable and Replaceable Employees
The words we use as leaders, parents, friends, and even with strangers impact the day-to-day world we live in.
5 reasons to hire an agency for YouTube Ads
Across many eCommerce and agency marketing forums, one of the most common questions you will see is, "Who's the best agency?".
How To: Defining Your Organizational Culture
Defining your organizational culture may seem like a daunting project, but it is one of the most impactful activities into which you can invest your time and energy. Here's how.
World-Class: Permission to Test
As leadership, we handled developing our culture values in the typical OMG way: using our expertise and insight to develop something with a high chance of success, launching it, an