An eCommerce Podcast Hosted by Brett Curry

In this episode we take a quick look into what’s new on Amazon and then we dive deep into a subject I’m quite passionate about - making better decisions.  I’m not sure of another skill more valuable than this one. This doesn’t need you need to always be right...you just need to get it right. We share a great Steve Jobs story in the podcast to illustrate this point.  

Here’s a look at a few of the topics we cover:

• Confirmation Bias - and getting it right vs. being right
• Mitigating Risks - with lessons from Sarah Blakely and Richard Branson.  Here Matt shares how he wasted $1million in Ad Spend when he could have tested with only $20,000.  Also we discuss the the Fire bullets, then cannonballs framework from Jim Collins.  
• Diderot Effect - This deals with how to handle success and how success can lead to bankruptcy.  We also discuss 2nd and 3rd order consequences.  
• Keep a decision log - Why and how and what this looks like for Matt.
• Some of Matt’s favorite books on the subject
• Plus more!

Matt Clark is the Chairman and Co-founder of Amazing.  Amazing is the company behind the most successful info product/training course of all time - Amazing Selling Machines.   He and his partner Jason Katzenback also run SellerCon - one of the leading events for Amazon Sellers.  

If you’re currently running ads to cold audiences - whether that’s on Facebook, YouTube, Google Display Network or anywhere else - you need to consider where you’re sending that cold traffic.  Do you send it to your home page? Product detail page? Those options can work, but you need to test sending traffic to pre-sale content.  

What is pre-sale content?  To explain, I brought in one of the foremost experts on the subject, Lindsay Marder.  

Lindsay Marder is a self-proclaimed content marketing nerd.  She served as Managing Editor for Digital marketer for 4 years.  Now she’s working with brands to spread their missions and engage with customers.  She’s also the Co-founder of Digital Strategy Bootcamps with Molly Pittman and John Grimshaw.  

Here’s what we cover on the show:

• What is pre-sale content?  
• Why pre-sale engagement content is PERFECT for cold traffic, especially paid cold traffic.  
• Real-world examples including the legendary 5 make up tips for older women - page used by Ezra Firestone and Boom by Cindy Joseph.  
• How Third Love used pre-sale content to show women everywhere that they were putting on their bra all wrong.  
• How do you identify topics using free Google tools and some simple online research?
• How to let customers write your ad headlines and content headlines for you. 
• What can you learn from 5-star and 1-star reviews from your competitor’s products (this is so brilliant).  
• Dos and Don’ts for the page itself
• Plus more!