SUBSCRIBE: iTunesStitcher
Episode 95

5 Ways to Create High-Converting Pre-Sale Content

Lindsay Marder
November 6, 2019

If you’re currently running ads to cold audiences - whether that’s on Facebook, YouTube, Google Display Network or anywhere else - you need to consider where you’re sending that cold traffic.  Do you send it to your home page? Product detail page? Those options can work, but you need to test sending traffic to pre-sale content.  

What is pre-sale content?  To explain, I brought in one of the foremost experts on the subject, Lindsay Marder.  

Lindsay Marder is a self-proclaimed content marketing nerd.  She served as Managing Editor for Digital marketer for 4 years.  Now she’s working with brands to spread their missions and engage with customers.  She’s also the Co-founder of Digital Strategy Bootcamps with Molly Pittman and John Grimshaw.  

Here’s what we cover on the show:

  • What is pre-sale content?  
  • Why pre-sale engagement content is PERFECT for cold traffic, especially paid cold traffic.  
  • Real-world examples including the legendary 5 make up tips for older women - page used by Ezra Firestone and Boom by Cindy Joseph.  
  • How Third Love used pre-sale content to show women everywhere that they were putting on their bra all wrong.  
  • How do you identify topics using free Google tools and some simple online research?
  • How to let customers write your ad headlines and content headlines for you. 
  • What can you learn from 5-star and 1-star reviews from your competitor’s products (this is so brilliant).  
  • Dos and Don’ts for the page itself
  • Plus more!

 More Episodes

Episode 111
James Arnold - Answer Base

How Adding Q&A Content to Your Product Detail Pages Can Increase Conversions and Drive Traffic

Pop quiz. What can increase customer engagement, improve conversion rates by 2-10x, and drive substantial organic traffic? 

Episode 110
Daniel Harmon - Harmon Brothers

From Poop to Gold - Creating Video Ads that Sell and Entertain

In this episode, we dig into some of the tips, tactics and secrets behind the Harmon Brother’s unrivaled success. 

Episode 109
Kevin Sanderson - Maximizing eCommerce

The When, Where and Why of Going International

The thought of going International with your eComm business is both exciting and scary. It also seems like a HUGE undertaking.