Episode 102

Checkout Optimization

Jeremiah Allen - Fat Bullfrog
January 8, 2020
SUBSCRIBE: iTunesStitcher

Jeremiah Allen has been driving growth for small-to-medium-sized eCommerce companies since 1997 — before the internet was cool — and has helped hundreds of company founders grow. While he still enjoys client work, in 2017, he began acquiring and building his own eCommerce brands.

In this episode, we get super TACTICAL. It’s a deluge of tips and tricks on how to improve your checkout process. There’s so much here you’ll probably want to listen to it a few times. Here’s a sneak peek at what we cover.

Tips:

  • How to use a cart slide outs after you hit add to cart and why it’s effective.
  •  Simple works - larger fonts, larger buttons, larger thumbnails can all create big wins.
  • What % of your shoppers should hit checkout and what % should complete checkout? If you’re below these numbers you have some work to do.
  • How shipping options can increase checkout.
  • 4 ways to drive post-purchase upsells - fast!
  • What asks and offers should you put on your thank you page.
  • How an email from the founder can be your secret weapon.
  • How to handle payment options.
  • Plus sooooo much more.

Connect with Guest:
Via LinkedIn
Via Facebook
Via Instagram

Fat Bullfrog
Via LinkedIn
Via Facebook
Via Twitter

Mentioned in the episode:
Blue Ribbon - Smart Marketer
Bombas
Rad Power Bikes - A Seattle Electric Bike Company
FIGS - Premium Scrubs, Lab Coats, and Medical Apparel
Wappalyzer - Identify Technologies on Websites
BuiltWith - Technology Lookup
Klaviyo - Marketing Automation and eMail Platform for eCommerce
Google Optimize
Hotjar - Behavior Analytics Made Easy - Website Heatmaps and More

Have questions or requests? Contact us today!

Thank you for reaching out! We'll be in touch soon.
Oops! Something went wrong! 

 More Episodes

Episode 141
Chris Tyler - OMG Commerce

Prime Day + Early Holiday Insights

This year’s Prime Day was in October vs. Amazon’s usual July time frame. What did this mean for 2020 Prime day vs. 2019 Prime Day?

Episode 140
Khierstyn Ross - Founder of Launch and Scale

6-Figure Product Launches on Kickstarter

Khierstyn Ross is a wealth of knowledge when it comes to launching products on Kickstarter. She knows what to do and what to avoid.