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Episode 93

How to Create an Irresistible Culture for Customers and Team Members

Anthony Mink - Live Bearded
October 16, 2019

Building an irresistible culture.  Creating raving fans. Treating your customers like friends of 10+ years.  These are some of the philosophies that’s taken Live Bearded from a single product lifestyle business to now a leader in the men’s personal care space.

The only thing more impressive than Anthony Mink’s beard is the culture of raving fans he and co-founder Spencer Bryce have built together.

Mink has gone from traveling to 30 countries in 7 years to now having a warehouse, office and an incredible team.  

This episode is critically important to any eCommerce company.  Especially as competition heats up and more and more products are becoming commoditized.  

Here’s a look at what we cover:

  • Why culture is the most valuable asset you have.
  • How adding value should be your objective …but this doesn’t always mean cash value.  
  • Why every touch point matters and how to create memorable experiences.
  • How Live Bearded has created its own mottos and lingo that fans have adopted.  
  • Treat your customers the way you would a friend of 10 years
  • Your main job is to build raving fans.
  • Some crazy Live Bearded stories.
  • Plus more!

Connect with Guest:
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Via YouTube
Live Bearded – Beard Grooming and Beard Care Products
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Mentioned in this episode:
MastermindBlue RibbonSmart Marketer
Mink In The Morning
Tony HsiehWikipedia
Delivering Happiness (Book) by Tony HsiehAmazon
The Four Obsessions of an Extraordinary Executive (Book) by Patrick LencioniAmazon

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