An eCommerce Podcast Hosted by Brett Curry

Molly Pittman is a bit of a legend in the digital marketing space.  Bartender turned marketing intern for Ryan Deiss, turned VP of Marketing for Digital Marketer, turned entrepreneur – Molly’s story is an inspiring one.  And she flat knows her stuff!

In this episode, we dig into some real gems.  We do go pretty deep on what’s working now on Facebook, but we also talk about the benefits of building an in-house team vs. the benefits of an agency.  We talk about entrepreneurial lessons and what life is like in Amsterdam (where Molly currently lives).

Here’s a look at what we cover:

• Why being fluid might be the most important entrepreneurial trait…and why it’s important for digital marketers
• Why curiosity and fascination are crucial in our current marketing landscape
• What is CBO and how it’s impacting Molly’s Facebook ad campaign and what you should do about it.
• What are the 3 facets of Facebook’s new Quality Ranking and how to optimize your ads
• How low quality rankings can dramatically drive up costs or get your ads shut down
• Plus more

Connect with Guest:
Via Facebook
Via Instagram

Mentioned in this episode:
Train My Traffic Person with Molly Pittman – Smart Marketer
Traffic & Conversion Summit
Ryan Deiss – CEO at DigitalMarketer.com and Founder of RivalBrands.com
DigitalMarketer – Marketing Tools and Training
Ezra Firestone – CEO at Smart Marketer Inc.
Smart Traffic Live – 3-Day Virtual Summit on Paid Traffic and Marketing
Team Traffic – Smart Marketer
Gabby Bernstein – #1 NYT Best Selling Author, Speaker, and Spirit Junkie
Super Attractor book by Gabby Bernstein
5 Makeup Tips for Older Women – BOOM by Cindy Joseph
Panda Planner – Be Happier and More Productive
Dan Kennedy
The Tim Ferriss Show
About Campaign Budget Optimization (CBO) – Facebook Ads Help Center

‍

Charles Livingston knows a thing or two about rapid growth.  He turned a supplement offer into a 12 million per year business. And now his Coffee Company – Life Boost Coffee has grown 1,000% in less than 1 year.

What’s the secret to this kind of growth?  Good Marketing and becoming a “yes” company.  

Charles is also known for having his picture displayed in every single Ezra Firestone presentation.  And this isn’t any old picture. It’s a shirtless pic of Charles all swole up wearing a stethoscope. Yes, there’s a story behind this that we dive into in the podcast.  

More importantly, here’s a breakdown of the keys to rapid growth we breakdown on this episode:

• Become a “yes” company.  How saying yes more has led to a shockingly low 1.5% refund rate for Lifeboost Coffee.
• Why clarifying your message is key to scale. ‘
• How to find your hook and your hone in on a powerful positioning statement
• How to engineer a great customer experience framework
• How to charge a premium and make customers gladly pay more
• How to encourage subscriptions and improve your “stick rate”
• What’s better – building a brand on Amazon or building a brand off Amazon?  
• Plus more!

Connect with Guest:
Via LinkedIn
Via Facebook

Lifeboost Coffee – The Healthiest Coffee Possible
Via Facebook
Via Twitter
Via Instagram
Via YouTube

Bridge the Gap Marketing
Perfect Origins

Mentioned in this episode:
Agora Company – Marketing and Advertising Agency
eCommerce Evolution Podcast Episode with Bill D’Alessandro
Jim Collins

‍

I recently saw Rachel speak at an agency event in New York City.  I was blown away. Rachel has quite the resume.

Forbes listed Rachel as one of its “30 under 30 Who Are Changing The World”, Fast Company named her one of "The Most Creative People in Business", AdAge named her one of "The Most Creative People of The Year," Entrepreneur named her one of the "50 Most Daring Entrepreneurs," Inc named her to the “Female Founders 100,” and the list goes on and on.  After being the Global Director of Digital and Social Media at Gap Rachel traveled the world for 100 days and then founded MikMak, the first native commerce platform for the social video generation. 

Here’s a look at what we cover:

• Why big companies like Facebook and Google and Amazon are at war for first party data. 
• Why Rachel believes in the philosophy that if you give up your first party data, you give up your brand.
• Rachel believes that today’s funnel starts at the consideration level first and that true brand building and loyalty start after the first purchase.  
• Lessons from Kylie Jenner and Native Deodorant
• Rachel’s thoughts on Twitch and how it might be a glimpse into the future 
• Social is the world's largest mall and point of end checkout...are you treating it that way?
• Plus much more!

‍

In this episode we take a quick look into what’s new on Amazon and then we dive deep into a subject I’m quite passionate about - making better decisions.  I’m not sure of another skill more valuable than this one. This doesn’t need you need to always be right...you just need to get it right. We share a great Steve Jobs story in the podcast to illustrate this point.  

Here’s a look at a few of the topics we cover:

• Confirmation Bias - and getting it right vs. being right
• Mitigating Risks - with lessons from Sarah Blakely and Richard Branson.  Here Matt shares how he wasted $1million in Ad Spend when he could have tested with only $20,000.  Also we discuss the the Fire bullets, then cannonballs framework from Jim Collins.  
• Diderot Effect - This deals with how to handle success and how success can lead to bankruptcy.  We also discuss 2nd and 3rd order consequences.  
• Keep a decision log - Why and how and what this looks like for Matt.
• Some of Matt’s favorite books on the subject
• Plus more!

Matt Clark is the Chairman and Co-founder of Amazing.  Amazing is the company behind the most successful info product/training course of all time - Amazing Selling Machines.   He and his partner Jason Katzenback also run SellerCon - one of the leading events for Amazon Sellers.  

If you’re currently running ads to cold audiences - whether that’s on Facebook, YouTube, Google Display Network or anywhere else - you need to consider where you’re sending that cold traffic.  Do you send it to your home page? Product detail page? Those options can work, but you need to test sending traffic to pre-sale content.  

What is pre-sale content?  To explain, I brought in one of the foremost experts on the subject, Lindsay Marder.  

Lindsay Marder is a self-proclaimed content marketing nerd.  She served as Managing Editor for Digital marketer for 4 years.  Now she’s working with brands to spread their missions and engage with customers.  She’s also the Co-founder of Digital Strategy Bootcamps with Molly Pittman and John Grimshaw.  

Here’s what we cover on the show:

• What is pre-sale content?  
• Why pre-sale engagement content is PERFECT for cold traffic, especially paid cold traffic.  
• Real-world examples including the legendary 5 make up tips for older women - page used by Ezra Firestone and Boom by Cindy Joseph.  
• How Third Love used pre-sale content to show women everywhere that they were putting on their bra all wrong.  
• How do you identify topics using free Google tools and some simple online research?
• How to let customers write your ad headlines and content headlines for you. 
• What can you learn from 5-star and 1-star reviews from your competitor’s products (this is so brilliant).  
• Dos and Don’ts for the page itself
• Plus more!