Episode 172

Holiday Prep 2021 - 7 Ways to Maximize Sales with Google + YouTube

Matt Slaymaker - OMG & Vanessa Carvajal - Google
August 18, 2021
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Are you fully prepared for Holiday 2021?  This year is sure to be unique.  While eCommerce is still growing, it’s growing at a slower rate than last year.  Stores are opening, and, for now at least, shoppers are spending more money on experiences than they were during the height of the pandemic.  So how can you maximize your online holiday sales this year?

In this episode, we listen in to the recording of the recent webinar we hosted that covers 7 ways to have a record holiday season including:

  • How to leverage the latest YouTube ad formats to get more exposure and more conversions at a lower cost.
  • What you’re likely missing with your current search and shopping ad structure and how to fix it.  
  • Why now is a great time to consider Google Smart Shopping Campaigns
  • How to deliver the right holiday message at the right time
  • How to combat rising ad costs
  • Plus more!

Matt Slaymaker

Via LinkedIn

Vanessa Carvajal

Via LinkedIn

Mentioned in this episode:

The Ultimate Guide to Google Shopping

eE 157 Arri Bagah

eE 170 YouTube Virtual Event

Groove Rings

Original Grain Watches

Native Deodorant

BOOM! by Cindy Joseph

Eddie Bauer

Google Smart Shopping

Google Discovery Ads

TrueView for Action

Google Merchant Center

Wicked Reports

Rocker Box


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