Kiri Masters is the founder & CEO of Bobsled Marketing and marketplace institute and host of ECommerce BrainTrust. Author of Amazon Expansion Plan and new book Amazon for CMOs. We talk Amazon a lot on this podcast. I wanted to have Kiri on to discuss her philosophy both in how to expand and how to manage growth. We discuss some really interesting topics including:
- What CMOs of big brands know about Amazon that we don’t
- Who you need on your Amazon team
- How to assemble your own all-star Amazon team?
- How to take advantage of the full Amazon stack rather than just focusing on one area.
- Plus more!
Connect with Guest:
The Marketplace Institute – The First Holistic Amazon Capability Development Platform for Brands and Agencies
The Amazon Expansion Plan
Amazon For CMOs
Mentioned in this episode:
The Llama Commerce Show – Demystifying eCommerce Into Actionable, Digestible Bites