Kiri Masters is the founder & CEO of Bobsled Marketing and marketplace institute and host of ECommerce BrainTrust. Author of Amazon Expansion Plan and new book Amazon for CMOs.  We talk Amazon a lot on this podcast.  I wanted to have Kiri on to discuss her philosophy both in how to expand and how to manage growth.  We discuss some really interesting topics including:

• What CMOs of big brands know about Amazon that we don’t
• Who you need on your Amazon team
• How to assemble your own all-star Amazon team?
• How to take advantage of the full Amazon stack rather than just focusing on one area.
• Plus more!

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Bobsled Marketing
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The Marketplace Institute – The First Holistic Amazon Capability Development Platform for Brands and Agencies
eCommerce BrainTrust
The Amazon Expansion Plan
Amazon For CMOs

Mentioned in this episode:
The Llama Commerce Show – Demystifying eCommerce Into Actionable, Digestible Bites

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