Episode 75

Growth Ideas You’re Probably Under Utilizing

Ro Bhatia - Limelight
May 29, 2019
SUBSCRIBE: iTunesStitcher

Ro Bhatia has some serious eCommerce chops.  He started his career at Google, then spent 5 years at Yahoo, then worked for eBay with merchants, then ran the dot com division for Home Depot.  Now he’s the Chief Product and Strategy officer at Limelight eCommerce.

In this episode we dig into growth tactics that you probably either haven’t thought of or aren’t leveraging properly.  Ro has a wealth of experience and he dishes it out in this episode. Here’s a quick look at what we cover:

  • If you’re using chat on your site, you’re probably making one fatal flaw.  Here’s how to fix it quickly, plus Ro’s favorite chat tool.
  • Cross-sells and upsets make up 30% of eCommerce sales! We talk about Ro’s favorite ways to boost cross-sells, upsells and downsells.
  • In the new relationship economy cost of acquisition is high, and bumping AOV is critical.  If you don’t have a high enough AOV your marketing options will be limited.
  • How to properly use data to create buckets of users to show them the right message at the right time (plus an embarrassing eBay story).
  • How to delight your customers like Netflix does…(and how “stale” is a kiss of death)
  • How to build loyalty and beat friendly churn.
  • The best remarketing cohorts to build and how to communicate with them differently.  
  • How to put all of this together to create a compounding growth effect!

Connect With Guest:
Via email
Via LinkedIn
Via Twitter

Mentioned in this episode:
LimeLight
Via LinkedIn
Via Facebook
LiveChat – Live Chat Software and Help Desk Software
Drift – Conversational Marketing Platform
Intercom – Customer Messaging Platform
MailChimp
Zapier – The Easiest Way to Automate Your Work
Twilio – Communication APIs for SMS, Voice, Video, and Authentication
Casper – The Best Bed for Better Sleep


Have questions or requests? Contact us today!

Thank you for reaching out! We'll be in touch soon.
Oops! Something went wrong! 

 More Episodes

Episode 135
Peter Awad - Mission Meats

Balancing Growth on Amazon & Your Own Store

Peter Awad is a long time eCommerce pro. Now he and his co-founder Nick have built a meat snack store with a mission.

Episode 134
Molly Pittman - CEO Smart Marketer & John Grimshaw - CMO Smart Marketer

Navigating Volatility with FB Ads and Turning Problems Into Opportunities

These are two of my favorite people to interview and today I have them both with me for the same episode. And it’s a doozy.

Episode 133
Brett Curry - OMG Commerce

5 Ways to Dominate the Cyber 5 in 2020

This year’s online holiday shopping season will be one for the record books.