Episode 2

Creating Impactful Content Marketing for eCommerce

Russ Henneberry - Digital Marketer
January 27, 2017
SUBSCRIBE: iTunesStitcher

Today’s guest is Russ Henneberry. Russ is a content marketing rockstar who has worked with the likes of Neil Patel & Crazy Egg, Salesforce.com, Network Solutions, and many others. He is the Editorial Director for Digital Marketer, the company behind the ever-popular Traffic and Conversion Summit. Russ is also author of the new book “Digital Marketing for Dummies”, which he wrote alongside digital marketing superstar Ryan Deiss.

In today’s episode, we talk about content marketing for eCommerce. A lot of merchants just flat get this wrong, and Russ digs into important topics like frequency, strategy, and how to create content that actually helps with conversion.

Mentioned in this Episode:
salesforce.com
Digital Marketing for Dummies
nordstrom.com
vanwinkles.com
Digitalmarketer.com
Perpetual Traffic with Molly Pittman, Keith Krance and Ralph Burns
Traffic & Conversion Summit

Connect with Russ Henneberry:
digitalmarketer.com/blog
digitalmarketer.com/author/russ-henneberry
linkedin.com/in/russhenneberry
twitter.com/russhenneberry

Have questions or requests? Contact us today!

Thank you for reaching out! We'll be in touch soon.
Oops! Something went wrong! 

 More Episodes

Episode 148
Adi Arezzini - Teami Blends

Step-by-Step Influencer Marketing + Community Building for Rapid Growth

How does potty talk on Instagram lead to a thriving eComm brand and a world-class influencer marketing program?

Episode 147
Emma Schermer Tamir - Marketing by Emma

Branding + Listing Optimization on Amazon

My guest today is Emma Schermer Tamir - Co-founder of Marketing by Emma.

Episode 146
Ken Kline - VHC Brands

Handling Adversity, Setbacks and Constant Change in eCommerce

Few eComm and wholesale businesses reach the heights that VHC Brands has reached under the leadership of Ken Kline.