Episode 60

Better CRO

Jon MacDonald - The Good
October 16, 2018
SUBSCRIBE: iTunesStitcher

The best eCommerce companies I know are on a quest to constantly improve conversion rates.  Every lift in conversion rates means more money for product development, or traffic to grow your brand or just more money for your pocket.  

On this episode I interview Jon MacDonald, CEO of the Good.  Jon and team have worked on Conversion rate optimization projects for companies like Nike, Xerox, Adobe and the Economist as well as many other ecommerce companies.  

Jon’s perspective and approach are unique and I’m confident you’ll pick up several CRO nuggets including:

  • The 4 types of data that should influence your conversion rate optimization
  • What data to ignore vs. what’s critical and actionable
  • Must have elements for UX
  • Product detail page essentials
  • Making the complex simple and bringing products to life on your site
  • Great eCommerce examples for UX to pay attention to
  • Plus more

Connect with Guest:
via Linkedin
via Twitter
via Instagram

Mentioned in this Episode:
The Good – eCommerce Conversion Rate Optimization
via Linkedin
via Twitter
The Good – Insights
The Good – Free Landing Page Assessment
Google Analytics
Hotjar – Heatmaps, Visitor Recordings, Conversion Funnels and More
Hotjar – 8 Heatmap Test That Reveal Visitor Behavior
Crazy Egg – Visualize Where Your Visitors Click
UserTesting – Customer Experience & UX Research Platform
What Users Do – Usability and User Testing
Slides

Have questions or requests? Contact us today!

Thank you for reaching out! We'll be in touch soon.
Oops! Something went wrong! 

 More Episodes

Episode 178
Ali Karsch - LVPR

How to Get Free PR with Ali Karsch of LVPR

Free press can be worth millions to your brand and you don’t have to be as dynamic as Richard Branson to get free PR.

Episode 177
Justus Murimi - Capitalism.com

3 Ways to Get Unstuck

Justus Murimi is a guy that once you meet him you’ll likely never forget him. Justus is one of the best askers of questions that I’ve met.

Episode 176
Is & Kelsey Moreira - DoughP

Lessons in Branding, Pivoting and Handling Insane eCommerce Growth Rates

Who doesn’t love eating cookie dough with a spoon? Having a tasty product that customers crave is helpful.