Episode 77

What Separates eCommerce Brands that Scale from Those that Don’t

Austin Brawner - eCommerce Influence Podcast
June 19, 2019
SUBSCRIBE: iTunesStitcher

Austin Brawner is a legend in the eCommerce space, namely because his podcast – Ecommerce Influence – is one of the most popular in the industry.  Austin has worked with, and is friends with, many of the top DTC brands in eCommerce – MVTM Watches, Pura Vida Bracelets, Blenders Eyewear, Four Sigmatic and many others.  In fact, we reminisce on the podcast about a dinner we both attended in San Diego with the founders of those companies all together in a room hanging out and swapping stories.

What separates eCommerce brands that scale vs. those that stall and plateau? What separates the Bonobos and Away Luggage companies of the world from an eCommerce company that hits a ceiling at 5 or 10 million per year in sales?  Austin has a unique perspective on this topic, having walked alongside dozens of the biggest eCommerce brands of our generation.

In this episode Austin and I break down the following:

  • What you need to know about AOV and LTV and how it directly impacts your ability to scale.
  • How product market fit impacts scale potential – and why combining a hungry market with a product people want to identify with is so important.  
  • Demand Generation vs. Demand Capture…which is better and which lends itself to scale.
  • The road map to building a team and scaling your business
  • Why a CEO’s role is mainly about people and product and what that means.
  • How and when to hire an agency.
  • Why it’s hard to scale single SKU businesses and why line extension is imperative.

Connect With Guest:
Via LinkedIn

Via Facebook

Via Twitter

Via Instagram

Mentioned in this episode:
Brand Growth Experts
Via LinkedIn
Via Facebook
Coalition
The eCommerce Influence Podcast
MVMT
Away
Roman
Hims
2PM
Shark Tank
Tecovas

Have questions or requests? Contact us today!

Thank you for reaching out! We'll be in touch soon.
Oops! Something went wrong! 

 More Episodes

Episode 152
Arlen Robinson - OSI Affiliate Software

Referral Marketing Programs for eCommerce

Referrals are great, but just waiting for them to happen on their own is NOT a formula for rapid growth.

Episode 151
Josh & Becca Hadley - Hadley Designs

Lessons in Amazon Growth from a Husband & Wife Team - Josh and Becca Hadley

This eCommerce power couple is ON FIRE. They are cranking out AMAZING products on Amazon and growing fast.

Episode 150
Bob Regnerus - Feedstories

3 Things Facebook Advertisers Should Do Right Now

Facebook is still a land of opportunity, but it is NOT currently smooth sailing. The most powerful storm right now, privacy concerns.