SUBSCRIBE: iTunesStitcher
Episode 78

How to Use Visuals to Influence Shopping Behavior

Joana Galvao - GiF Design Studios
June 26, 2019

The first glowing testimonial I heard about Joana Galvao was from Ezra Firestone. Next was my buddy, Jared Mitchell, of Skincare by Alana. Joana was described as a designer who “Gets it” – who understands how design impacts online experience and sales.

She recently spoke at Traffic & Conversion Summit in San Diego and I heard she brought down the house. So I wanted her to come on the podcast and talk about how design and visuals impact shopping behavior. Here’s a look at what we cover:

  • The branding triad and where most businesses fall short.
  • How color can influence experience and results…and a truly mind-blowing laundry detergent user experience that illustrates this beautifully.
  • How we’re wired to make assumptions at the subconscious level about whether something is expensive or cheap, quality or shoddy…all within seconds. You need to incorporate this for your products!
  • How your product packaging should engage all of the senses.
  • How to make your copy more visually appealing.
  • Joana’s 5-Step Process that every brand should go through for better performance.
  • Plus more!

Connect With Guest:
Via Website
Via LinkedIn
Via Facebook
Via Twitter
Via Instagram
Via Pinterest

Mentioned in this episode:
GiF Design Studios
via LinkedIn
via Facebook
via Twitter
via Instagram
Traffic & Conversion Summit
BOOM by Cindy Joseph
Skincare by Alana
Lewis Howes
Marie Forleo
Learn More About Marie Forleo’s B-School
Selena Soo
Brian Smith
Visit Starbucks Reserve
Creative Market
PickFu
Original Grain

 More Episodes

Episode 111
James Arnold - Answer Base

How Adding Q&A Content to Your Product Detail Pages Can Increase Conversions and Drive Traffic

Pop quiz. What can increase customer engagement, improve conversion rates by 2-10x, and drive substantial organic traffic? 

Episode 110
Daniel Harmon - Harmon Brothers

From Poop to Gold - Creating Video Ads that Sell and Entertain

In this episode, we dig into some of the tips, tactics and secrets behind the Harmon Brother’s unrivaled success. 

Episode 109
Kevin Sanderson - Maximizing eCommerce

The When, Where and Why of Going International

The thought of going International with your eComm business is both exciting and scary. It also seems like a HUGE undertaking.