Episode 42

Top 10 X Factors that Separate Successful eCommerce Companies from the Rest

Chris Brewer - OMG Commerce
March 7, 2018
SUBSCRIBE: iTunesStitcher

Today I’m excited to welcome back my business partner and the co-founder of OMG Commerce – Chris Brewer.

Chris Brewer is a seasoned entrepreneur who’s successfully started and sold multiple businesses in the advertising and marketing space.  In 2010 he and I started OMG Commerce. Since then we’ve consulted with, partnered with and provided agency services for HUNDREDS of eCommerce stores.  We’ve seen nearly everything – the good, the bad, and the ugly of eCommerce.

In this episode, we break down the biggest X Factors of success from our perspective as we’ve observed a lot of winners and a lot of, um….not so much winners.  Hopefully, you have as much fun listening as we did recording this…

Here’s a quick look at what we cover:

  • The importance of Lifetime Value of a Customer (LTV) and how to measure it and cultivate it.
  • Why businesses that are too “romantic” about their own ideas are destined to struggle.
  • How the best eCommerce stores think about and leverage Amazon
  • Pop Quiz – Chris lays out his top eCommerce metrics and give you the ability to rate yourself on how well you know your core numbers.
  • A big mistake eCommerce store owners make when looking for an agency
  • How to start on a new traffic source
  • Plus much more!

Mentioned in this Episode:
OMG Commerce

Connect with the Guest:
via Chris Brewer/OMG Commerce
via Linkedin

As always, we’d love your feedback on iTunes.

Have questions or requests? Contact us today!

Thank you for reaching out! We'll be in touch soon.
Oops! Something went wrong! 

 More Episodes

Episode 127
Nick Stagge - Wooly

Put Digital Rails Around Word-of-Mouth and Building an Ambassador Program

In this episode, we discuss two important topics - building Ambassador Programs and putting digital rails around word of mouth advertising.

Episode 126
Jon MacDonald - The Good

Increasing Conversions in the New Normal of eCommerce

I wanted to have Jon MacDonald come back on the show to talk about what’s working right now in terms of Conversion Rate Optimization.

Episode 125
Ryan McKenzie - Tru Earth

Selling Product Subscriptions and Understanding the Power of Villains in Marketing

Learn how Tru Earth is disrupting the laundry detergent space by selling subscriptions and understanding the power of villains in marketing.