Episode 32

Top 10 Takeaways from Content & Commerce

Russ Henneberry - Digital Marketer
October 4, 2017
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If you want to up your eComm game then you have to be paying attention to leading eComm brands and eComm marketers.

I just got back from speaking at the 2017 Content & Commerce Summit put on by Digital Marketer.  I had the privilege of “sharing the stage” with top brands like Casper.com, Chegg.com, Racked.com, Fossil Watches and more!

I got so much from the event that I wanted to share some of the most impactful takeaways with you.  So I invited my friend, and the director of content at Digital Marketer, Russ Henneberry on the show for us to each share our top 5 takeaways from the event….

Here’s a quick look at what we cover:

– How Chegg.com not only survived, but thrived after Amazon came after them directly.  Most experts considered it was game over, but not Chegg.

– The actual business that Casper considers themselves in and how you can learn from their content marketing.

– How you can beat Amazon at Customer-centricity.

– The BOTS are coming!  How BOTS are impacting advertisers on both Google and Amazon

– Facebook Messenger Ad tips from Ezra Firestone

– How Fossil Watches leverages the long tail and how you’re likely leaving money on the table

– Plus much more!

Mentioned in this Episode:

OMG Commerce Holiday Special – Free Google Webinar Replay

Best of Content & Commerce Summit 2017

Traffic & Conversion Summit 2018 – San Diego, CA. (Feb. 26 – 28)


Roland Frasier (at DigitalMarketer)


Gary Vaynerchuk

Mike Rhodes

Google Acquires Artificial Intelligence Startup DeepMind

The AdWords 2017 Roadmap is Loaded with Artificial Intelligence

Racked – Vox Media

Ryan Deiss (CEO of DigitalMarketer)

Survival Life

Rue La La



Jim Collins (Author of “Good to Great”)


How Ezra Firestone Grew His Facebook Messenger Bot Subscribers – Bot Academy

Facebook Messenger for eCommerce – DigitalMarketer



Connect with Russ Henneberry:

via Twitter

via Facebook

via LinkedIn

via DigitalMarketer

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