Episode 32

Top 10 Takeaways from Content & Commerce

Russ Henneberry - Digital Marketer
October 4, 2017
SUBSCRIBE: iTunesStitcher

If you want to up your eComm game then you have to be paying attention to leading eComm brands and eComm marketers.

I just got back from speaking at the 2017 Content & Commerce Summit put on by Digital Marketer.  I had the privilege of “sharing the stage” with top brands like Casper.com, Chegg.com, Racked.com, Fossil Watches and more!

I got so much from the event that I wanted to share some of the most impactful takeaways with you.  So I invited my friend, and the director of content at Digital Marketer, Russ Henneberry on the show for us to each share our top 5 takeaways from the event….

Here’s a quick look at what we cover:

– How Chegg.com not only survived, but thrived after Amazon came after them directly.  Most experts considered it was game over, but not Chegg.

– The actual business that Casper considers themselves in and how you can learn from their content marketing.

– How you can beat Amazon at Customer-centricity.

– The BOTS are coming!  How BOTS are impacting advertisers on both Google and Amazon

– Facebook Messenger Ad tips from Ezra Firestone

– How Fossil Watches leverages the long tail and how you’re likely leaving money on the table

– Plus much more!

Mentioned in this Episode:

OMG Commerce Holiday Special – Free Google Webinar Replay

Best of Content & Commerce Summit 2017

Traffic & Conversion Summit 2018 – San Diego, CA. (Feb. 26 – 28)


Roland Frasier (at DigitalMarketer)


Gary Vaynerchuk

Mike Rhodes

Google Acquires Artificial Intelligence Startup DeepMind

The AdWords 2017 Roadmap is Loaded with Artificial Intelligence

Racked – Vox Media

Ryan Deiss (CEO of DigitalMarketer)

Survival Life

Rue La La



Jim Collins (Author of “Good to Great”)


How Ezra Firestone Grew His Facebook Messenger Bot Subscribers – Bot Academy

Facebook Messenger for eCommerce – DigitalMarketer



Connect with Russ Henneberry:

via Twitter

via Facebook

via LinkedIn

via DigitalMarketer

Have questions or requests? Contact us today!

Thank you for reaching out! We'll be in touch soon.
Oops! Something went wrong! 

 More Episodes

Episode 180
Chad Maghielse

Keys to a 7-Figure Exit in 2.5 Years

Hear how Chad built his pet brand business and sold it for 7-figures in under 3 years. 

Episode 179
Nick Raccuia - Sinless Snacks

Lessons from the Trenches

Nick Raccuia’s story is a great one, full of insights and inspiration, successes and failures.

Episode 178
Ali Karsch - LVPR

How to Get Free PR with Ali Karsch of LVPR

Free press can be worth millions to your brand and you don’t have to be as dynamic as Richard Branson to get free PR.