Episode 57

Protecting Your Brand – Patent Law Insights for eCommerce Companies

Rich Goldstein - Goldstein Patent Law
September 20, 2018
SUBSCRIBE: iTunesStitcher

There are two critical ways Patent Law impacts online merchants:

  1. Making sure you protect your unique products and intellectual property (IP)
  2. Making sure you don’t infringe on someone else’s patents

My guest for this episode is Patent Attorney, Rich Goldstein.  Rich is a wealth of knowledge on patent law and has carved out a niche in the eCommerce space.  I am NOT a legal expert, to say the least, so I was really excited to dive into this topic and learn more myself.

Here’s a look at what we covered:

  • When should you consider a patent and how much do they cost?
  • What’s the number 1 reason for a patent?
  • What are the 2 factors to see if a product is patentable?
  • Talk about the different enough test?
  • 2 Types of patents and when to consider each type
  • How to protect against knock off and specifically protecting yourself on Amazon.
  • How do you avoid patent infringement?
  • Top resources and guides for patents and IP.  

Mentioned in This Episode:

OMG Commerce
via Facebook
via Linkedin
via Twitter
via Instagram

Brett Curry
via Linkedin
via Facebook
via Twitter
via Instagram

The ABA Consumer Guide to Obtaining a Patent” book by Richard W. Goldstein – Amazon
Google Patents

Connect with Guest:
Rich Goldstein
via Linkedin
via Twitter
via Instagram

Goldstein Patent Law
via Linkedin
via Facebook
via Twitter

Have questions or requests? Contact us today!

Thank you for reaching out! We'll be in touch soon.
Oops! Something went wrong! 

 More Episodes

Episode 127
Nick Stagge - Wooly

Put Digital Rails Around Word-of-Mouth and Building an Ambassador Program

In this episode, we discuss two important topics - building Ambassador Programs and putting digital rails around word of mouth advertising.

Episode 126
Jon MacDonald - The Good

Increasing Conversions in the New Normal of eCommerce

I wanted to have Jon MacDonald come back on the show to talk about what’s working right now in terms of Conversion Rate Optimization.

Episode 125
Ryan McKenzie - Tru Earth

Selling Product Subscriptions and Understanding the Power of Villains in Marketing

Learn how Tru Earth is disrupting the laundry detergent space by selling subscriptions and understanding the power of villains in marketing.