SUBSCRIBE: iTunesStitcher
Episode 110

From Poop to Gold - Creating Video Ads that Sell and Entertain

Daniel Harmon - Harmon Brothers
March 18, 2020

Quick - what’s the best, most effective viral video ad you’ve seen?  Poo-Pourri? Purple Mattress? Maybe Squatty Potty? Chatbooks? Each of those videos (plus dozens more) were created by my guest today and his team at Harmon Brothers.  And not only where these videos viral hits…they SOLD stuff. Funny. Memorable. And persuasive to the tunes of hundreds of millions in sales. That's hard to accomplish.  

In this episode, we dig into some of the tips, tactics and secrets behind the Harmon Brother’s unrivaled success.  We dive into the following:

  • 3 big mistakes most companies make when it comes to video ads
  • Why humor is NOT a silver bullet 
  • The inside scoop behind Poo-Pourri and haw it launched the Harmon Brothers to national prominence
  • How do you land on the right “BIG idea”
  • How and when to get feedback on your script and initial video edits
  • How to think and create videos like the Harmon Brothers
  • Plus more

Connect with Guest:

Daniel Harmon - Chief Creative Officer at Harmon Brothers

Via LinkedIn

Via Facebook

Via Instagram


Harmon Brothers - The Marketers Behind Squatty Potty, Poo~Pourri, FiberFix, Lume, and More

Via LinkedIn

Via Facebook

Via Twitter

Via Instagram

Via YouTube


Harmon Brothers University

From Poop to Gold Podcast with Harmon Brothers

From Poop To Gold” Book by Chris Jones - Amazon

Mentioned in this episode:

Orabrush - Tongue Cleaner - Tongue Scraper - Cure Bad Breath

Poo~Pourri - Poo~Pourri, Before You go Toilet Spray

Squatty Potty - The #1 Way to #2

The Piano Guys™ Official Store - Shop Products, Music & More

YouTube Video - Creative Director: Daniel Harmon - “Over A Thousand People Came Together To Break a Record and Bring This Moving Christmas Hymn To Life”

Purple Mattress

FiberFix

Lume Deodorant - Natural Deodorants for Anywhere on Your Body

Chatbooks - High Quality Photo Books, Custom Prints & Cards

Made to Stick” Book by Chip Heath & Dan Heath - Heath Brothers

Building a StoryBrand” Book by Donald Miller - Amazon


 More Episodes

Episode 111
James Arnold - Answer Base

How Adding Q&A Content to Your Product Detail Pages Can Increase Conversions and Drive Traffic

Pop quiz. What can increase customer engagement, improve conversion rates by 2-10x, and drive substantial organic traffic? 

Episode 109
Kevin Sanderson - Maximizing eCommerce

The When, Where and Why of Going International

The thought of going International with your eComm business is both exciting and scary. It also seems like a HUGE undertaking.