Quick - what’s the best, most effective viral video ad you’ve seen? Poo-Pourri? Purple Mattress? Maybe Squatty Potty? Chatbooks? Each of those videos (plus dozens more) were created by my guest today and his team at Harmon Brothers. And not only where these videos viral hits…they SOLD stuff. Funny. Memorable. And persuasive to the tunes of hundreds of millions in sales. That's hard to accomplish.
In this episode, we dig into some of the tips, tactics and secrets behind the Harmon Brother’s unrivaled success. We dive into the following:
- 3 big mistakes most companies make when it comes to video ads
- Why humor is NOT a silver bullet
- The inside scoop behind Poo-Pourri and haw it launched the Harmon Brothers to national prominence
- How do you land on the right “BIG idea”
- How and when to get feedback on your script and initial video edits
- How to think and create videos like the Harmon Brothers
- Plus more
Connect with Guest:
Daniel Harmon - Chief Creative Officer at Harmon Brothers
Harmon Brothers - The Marketers Behind Squatty Potty, Poo~Pourri, FiberFix, Lume, and More
From Poop to Gold Podcast with Harmon Brothers
“From Poop To Gold” Book by Chris Jones - Amazon
Mentioned in this episode:
Orabrush - Tongue Cleaner - Tongue Scraper - Cure Bad Breath
Poo~Pourri - Poo~Pourri, Before You go Toilet Spray
Squatty Potty - The #1 Way to #2
The Piano Guys™ Official Store - Shop Products, Music & More
Lume Deodorant - Natural Deodorants for Anywhere on Your Body
Chatbooks - High Quality Photo Books, Custom Prints & Cards
“Made to Stick” Book by Chip Heath & Dan Heath - Heath Brothers
“Building a StoryBrand” Book by Donald Miller - Amazon
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