For most marketers, Facebook Messenger is the ultimate black box. What is it really? How are customers using it? What’s a marketer to do with it? These are a few of the many important questions that marketers may have a hard time answering.
The temptation for some marketers is to treat Messenger marketing like they would email marketing. Big mistake. It’s a very different platform at a very different stage of maturity compared to email.
Then there’s the question of chatbots…what are they? How can we use them without being super creepy?
I had the perfect guest for this Episode – Dan Gamito of ManyChat. ManyChat is leading the charge in a lot of ways when it comes to Messenger Marketing and the use of chatbots. In this episode Dan does an amazing job of demystifying and educating. Here’s a look at what we cover:
– Understanding tribal mentalities on Facebook and how that influences Messenger
– Understanding how consumers are using Messenger and, more importantly for this discussion, how they want to interact with brands on Messenger (and how they DON’T want to interact with brands).
– How a pregnancy brand used messenger to deliver the perfect message at the perfect stage of pregnancy to an interested audience.
– How a shoe company used messenger to reduce product returns by almost 30%
– Much more!
Mentioned in this Episode:
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