Without good copy, you’re sunk….or at best fighting an uphill battle.
I love all the new tools for eCommerce that we have at our disposal. From AI tools, to automation, to personalization, augmented reality etc. But here’s the deal. None of that matters if you can’t tell a good story or produce copy that compels people to buy. Often, she who tells the best story wins…
I review dozens of eCommerce sites each week and it’s very clear to me that good copywriting is a lost art.
My guest on this week’s episode is Julie Boswell, co-founder of AskaCopyExpert.com. Julie was the director of marketing for Bill Glazer and Dan Kennedy at GKIC for 4 years. Her copy helped fill seats at the famous Super Conference and Info Summit back in their heyday.
In this session we dive into the power of strong copy to boost eCommerce sales.
Here’s what we dive into:
– How to write emotional copy that elicits a response
– Common copy mistakes to avoid
– Copy tips for better product detail pages
– Email copy tips
– eCommerce companies to emulate who understand good copy
– Plus more
Mentioned in this Episode:
Glazer Kennedy Insider’s Circle (GKIC)
GKIC – 2017 Info-Summit & 2018 SuperConference
Ask A Copy Expert
SEO (Search Engine Optimization) – The Beginners Guide to SEO by Moz
J. Peterman Catalogues Unique Product Descriptions
Duluth Trading Co. Men’s & Women’s Workwear & Clothing
Ask A Copy Expert – Headline Generator
“Tested Advertising Methods” book by John Caples
“My Life in Advertising” & “Scientific Advertising” all-in-one book by Claude Hopkins
Ask A Copy Expert – Review Service
“Made to Stick” book by Chip & Dan Heath
The Tim Ferriss Show Podcast
Ask A Copy Expert – Ultimate Sales Generator
“The Ultimate Sales Letter” book by Dan Kennedy
“No. B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses” book by Dan Kennedy
Connect with Julie Boswell: