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Episode 84

Building Value and The Metric to Rule all Metrics

Bill D'Alessandro - Elements Brands
August 7, 2019

In just a few short years Bill D transitioned from investment banker to single brand eCommerce store owner, to now owning and leading a portfolio of 10 eComm brands through his company, Elements Brands.

I wanted to pick Bill’s brain – one, because he’s just wicked smart, but, two, because I think all eCommerce store owners could benefit from his perspective. In this power-house episode we uncover:

  • How Bill went from investment banker to owning a portfolio of growing eCommerce brands.
  • What Bill looks for when he’s considering buying an eCommerce business (there are lessons here for you, whether you’re looking to sell right now or not).
  • Why diversity of traffic is so important and what to consider here.
  • What’s the metric to rule all metrics? No, it’s not conversion rate, or AOV, or Return on Ad Spend. (Hint: you’re probably ignoring it or not calculating it the way you should.)
  • Why profits are sanity and revenue is vanity.
  • How well document processes build value now and later.
  • Plus much, much more!

Connect With Guest:
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Elements Brands – Amplifying Awesome
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Andrew Youderian
Sellers Summit
Tim Ferriss and The 4-Hour Workweek
Klavivo
Austin Brawner – Entrepreneur and Adventurer

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