Episode 35

Building an Ecommerce Skincare Empire from Scratch

Jared Mitchell - Skincare by Alana
November 8, 2017
SUBSCRIBE: iTunesStitcher

This is part of the “how I did it” series where we interview successful eCommerce entrepreneurs and dig into the tactics and strategies that propelled them ahead of the pack.  This interview with Jared Mitchell, Co-Founder of Skincare by Alana, is a great example of building a community, testing everything, and diversifying traffic.

Jared and Alana’s story is pretty awesome. Jared went from a bass player with a record deal that fell through to self-employed deck builder to helping his wife launch an online skincare company.  Jared took some SEO knowledge and combined it with Alana’s passion and as an esthetician to build a budding eCommerce skincare store.

We dig into some really interesting stuff in this episode including:

  • Jared’s top 4 Conversion hacks over the last 12 months
  • A shipping offer test with surprising results
  • Using Quizzes & Surveys for better conversions (this was an eye-opener for me)
  • How to grow a new brand piggybacking on existing brands
  • Jared’s top traffic sources
  • Using Amazon to boost Google SEO traffic
  • What separates successful eCommerce companies from the rest of the pack

Mentioned in this Episode:

OMG Commerce Holiday Special – Free Google Webinar Replay

OMG Commerce Holiday Offer – Schedule a Strategy Session

OMG Commerce

Skincare by Alana

Connect with Jared Mitchell:
Via Linkedin
Via Facebook

Connect with Skincare by Alana:
Via Facebook
Via Twitter
Via Instagram
Via Quiz Funnel

Have questions or requests? Contact us today!

Thank you for reaching out! We'll be in touch soon.
Oops! Something went wrong! 

 More Episodes

Episode 156
Jordan West - Little and Lovely

The Magic of Gated Launches

So what’s a gated launch? It’s a product launch that’s only available to VIPs or top customers.

Episode 155
Shawn Livermore - Author, Average Joe

Moving Fast by Moving Slow + the Myth of the Tech Genius with Shawn Livermore

In this episode I interview Shawn Livermore, author of the new book Average Joe: Be the Silicon Valley Tech Genius.