Episode 35

Building an Ecommerce Skincare Empire from Scratch

Jared Mitchell - Skincare by Alana
November 8, 2017
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This is part of the “how I did it” series where we interview successful eCommerce entrepreneurs and dig into the tactics and strategies that propelled them ahead of the pack.  This interview with Jared Mitchell, Co-Founder of Skincare by Alana, is a great example of building a community, testing everything, and diversifying traffic.

Jared and Alana’s story is pretty awesome. Jared went from a bass player with a record deal that fell through to self-employed deck builder to helping his wife launch an online skincare company.  Jared took some SEO knowledge and combined it with Alana’s passion and as an esthetician to build a budding eCommerce skincare store.

We dig into some really interesting stuff in this episode including:

  • Jared’s top 4 Conversion hacks over the last 12 months
  • A shipping offer test with surprising results
  • Using Quizzes & Surveys for better conversions (this was an eye-opener for me)
  • How to grow a new brand piggybacking on existing brands
  • Jared’s top traffic sources
  • Using Amazon to boost Google SEO traffic
  • What separates successful eCommerce companies from the rest of the pack

Mentioned in this Episode:

OMG Commerce Holiday Special – Free Google Webinar Replay

OMG Commerce Holiday Offer – Schedule a Strategy Session

OMG Commerce

Skincare by Alana

Connect with Jared Mitchell:
Via Linkedin
Via Facebook

Connect with Skincare by Alana:
Via Facebook
Via Twitter
Via Instagram
Via Quiz Funnel

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