Episode 173

Amazon Holiday Prep 2021: The Cyber 5 and Beyond

Brett Curry, Chris Tyler, & Amber Norell - OMG Commerce
August 25, 2021
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We’re all but guaranteed to see another record holiday season on Amazon this year. But that does not guarantee that you will have a banner holiday season. This year is sure to be challenging for online sellers. More shopping will take place in stores than last year during the height of the pandemic. Ad cost are also on the rise. Combine all of that with increased competition and you see why success this holiday season won't be easy. Getting the most from the Cyber 5 and beyond will really boil down to three things:

  1. Covering the basics. Proper inventory levels. Understanding  key selling dates and Amazon’s deadlines. Getting the right badges. Having listings optimized.  Without the basics in place, you’ll be seriously behind this holiday season. We’ll help you get ready.  
  2. Getting an edge. This year is sure to be uber competitive for Amazon sellers. Do you have your lighting deals and coupon strategies ready? How’s your storefront, A+ content, and Amazon posts?  Is your Amazon ad strategy primed and ready? We’ll uncover the tips you need to get an edge.  
  3. Going full-funnel and leverage what’s new. This is the year to go full-funnel with your Amazon advertising efforts. It’s also the year to fully leverage new offereinces from Amazon including new sponsored brand video targeting, Amazon’s customer engagement  beta, new display options and more. Plus, it’s time to consider a few off-Amazon strategies that only a tiny percentage of sellers are leveraging.  

We cover it all in this episode. Check it out and then share this with your team and other sellers you know who might find it helpful.  

Chris Tyler

Amber Norell

Mentioned in this episode:

Amazon Posts

Amazon DSP

Amazon Customer Engagement

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