Episode 25

5 Steps to Killer Facebook Ad Campaigns

Molly Pittman
August 2, 2017
SUBSCRIBE: iTunesStitcher

Facebook ad spend has skyrocketed in recent years to the point that Mark Zuckerberg announced recently that this year they may “run out” or ad space causing rates to go up (techcrunch article).  For online merchants, it’s often the number 2 or even number 1 traffic source with Google usually taking the other spot.

Molly Pittman, VP of Marketing for Digital Marketer, is a legitimate Facebook ad expert and seasoned practitioner.  Today on the podcast we dive into Molly’s 5-Step checklist for making sure that her Facebook ad campaigns are a success.  We dive into some real tactical and strategic info here.  Here’s a glimpse of what we cover:

– Why your approach to targeting might be all wrong, and what you should be testing right now. Molly always looks to build ad sets around audiences of a certain size.…

– How to make your audience “squirm” so that it’s hard for them to say “no” to your offer.

– Video marketing tips including long form vs. short form videos….Molly’s answer here might surprise you especially if you are a long time direct response marketer.

– How competition is forcing advertisers to “up their game” and how good ads cost you less.

– New opportunities to advertise and market using messenger

– and much, much more.

Mentioned in this Episode:
DigitalMarketer
Content & Commerce Summit 2017 (September 18 – 20) – Los Angeles,California

HUBBLE

Quip Toothbrush

Wag!
Perpetual Traffic Podcast

ManyChat

Animoto

Soothe

Connect with Molly Pittman:

via LinkedIn

Have questions or requests? Contact us today!

Thank you for reaching out! We'll be in touch soon.
Oops! Something went wrong! 

 More Episodes

Episode 122
David Wachs - Handwrytten

Secret Marketing Weapon - Automated Handwritten Direct Mail with David Wachs

We discuss creative and affordable ways eCommerce companies can use Direct Mail to build customer loyalty and increase sales.

Episode 121
Brett Curry - OMG Commerce

5 YouTube Ad Tactics to Scale Any Business

Before all live events were cancelled I presented at Social Media Marketing World 2020 in San Diego. My talk covered the latest tactics and

Episode 120
Michelle Barnum Smith

Using Chat Marketing to Scale Your Amazon Business

I had a chance to sit down with her and discuss some super powerful ways to grow your Amazon business with chat marketing that you probably.