Wanderer Bracelets

Wanderer Bracelets offers bracelets that are handcrafted from water buffalo bone by artisans in Bali. The bracelets support these artisans in their small village by providing them a living wage, giving them the opportunity to provide their families with nutrition, healthcare, and education. Wanderer Bracelets started with OMG Commerce in 2017 after hearing Brett speak at an event.

The Challenge/Opportunity

Prior to working with OMG, Wanderer’s online advertising focus was mainly on Facebook with limited focus on Google. OMG Commerce was brought on by the client to grow Search, Shopping, Google Display Network and YouTube.

Year Over Year Growth

83%
Sales growth from Google Ads
540%
Revenue growth from Google Shopping
74%
ROAS Improvement