Google Performance Max Guide
Getting Started With Performance Max
Performance Max is the latest campaign type from Google...
...and it’s causing quite a stir. Some advertisers love it. Some hate it. Regardless of how you feel about it, one thing you can’t do is ignore it.
It’s the future of Google ads.
In this quick guide we answer some burning questions, give you an inside look into campaigns, and show you what you need to get started with PMAX. You’ll have a better understanding of PMAX and what it takes to be successful. Here’s a breakdown of what you’ll learn:
-- What Performance Max is and why Google created it.
-- How PMAX fits into your overall marketing mix and how it compliments (or replaces) existing Google ad campaigns.
-- What assets are needed to run PMAX campaigns.
-- What’s new and different about PMAX.
-- Understanding Audiences vs. Audience Signals
-- Asset best practices