Amazon DSP Roadmap

Run display ads on and off Amazon to reach buyers at every stage of the shopping journey.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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Amazon DSP Road Map Shows How You Can:

Retarget shoppers

Build audiences of people who visit your products on Amazon but don’t purchase. Woo them back with compelling retargeting ads.

Snatch prospects away from your competitors

Build audiences of people who visit your competitors' products on Amazon but don’t purchase.

Reach shoppers in the market for your product BEFORE they see your search ads

Target buyers who are just beginning to shop in your category. Run display ads to this audience even before they see all of your competitors sponsored product ads.