Episode 89

How to Price Your Products to Maximize Your Results

Paulina Masson - Shopkeeper
September 18, 2019
SUBSCRIBE: iTunesStitcher

Paulina Masson is the founder of Shopkeeper and a longtime Amazon seller.  She has a wealth of knowledge when it comes to pricing products. She understands the competitive forces behind pricing decisions as well as the psychological factors.  

Ultimately you want to price in such a way to maximize total profits.  While you should consider profit per transaction, that might not be the ultimate metric to try and maximize.  Here’s what we look at:

  • How to run pricing split test and why it’s so complex.
  • How to price your products at launch including a free margin calculator
  • How to balance competitive price factors with consumer perception and psychology
  • When to end your price in 99, or 97 rather than 00.  And how a premium product or your target market might influence this.
  • 3 Types of Shoppers on Amazon and how to price for each
  • When and how to use coupons – when to do a % off vs. a $ off
  • How price impacts conversion rates
  • Plus more!

Connect with Guest:
Via LinkedIn
Via Facebook
Via Twitter
Shopkeeper – Business Dashboard for Amazon Sellers
Via LinkedIn
Via Facebook
Via YouTube

Mentioned in this episode:
Amazon Business – Amazon.com

Have questions or requests? Contact us today!

Thank you for reaching out! We'll be in touch soon.
Oops! Something went wrong! 

 More Episodes

Episode 178
Ali Karsch - LVPR

How to Get Free PR with Ali Karsch of LVPR

Free press can be worth millions to your brand and you don’t have to be as dynamic as Richard Branson to get free PR.

Episode 177
Justus Murimi - Capitalism.com

3 Ways to Get Unstuck

Justus Murimi is a guy that once you meet him you’ll likely never forget him. Justus is one of the best askers of questions that I’ve met.

Episode 176
Is & Kelsey Moreira - DoughP

Lessons in Branding, Pivoting and Handling Insane eCommerce Growth Rates

Who doesn’t love eating cookie dough with a spoon? Having a tasty product that customers crave is helpful.