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Episode 89

How to Price Your Products to Maximize Your Results

Paulina Masson - Shopkeeper
September 18, 2019

Paulina Masson is the founder of Shopkeeper and a longtime Amazon seller.  She has a wealth of knowledge when it comes to pricing products. She understands the competitive forces behind pricing decisions as well as the psychological factors.  

Ultimately you want to price in such a way to maximize total profits.  While you should consider profit per transaction, that might not be the ultimate metric to try and maximize.  Here’s what we look at:

  • How to run pricing split test and why it’s so complex.
  • How to price your products at launch including a free margin calculator
  • How to balance competitive price factors with consumer perception and psychology
  • When to end your price in 99, or 97 rather than 00.  And how a premium product or your target market might influence this.
  • 3 Types of Shoppers on Amazon and how to price for each
  • When and how to use coupons – when to do a % off vs. a $ off
  • How price impacts conversion rates
  • Plus more!

Connect with Guest:
Via LinkedIn
Via Facebook
Via Twitter
Shopkeeper – Business Dashboard for Amazon Sellers
Via LinkedIn
Via Facebook
Via YouTube

Mentioned in this episode:
Amazon Business – Amazon.com

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