Episode 6

Mastering Conversion Rate Optimization

Kurt Elster - Ethercycle
February 27, 2017
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Today’s guest is Kurt Elster. Kurt is a conversion rate optimization expert, and the Senior Ecommerce Consultant with CRO Company Ethercycle. He is also an accomplished speaker, the host of The Unofficial Shopify Podcast, and co-author of Ecommerce Bootcamp. Kurt has worked with brands such as Verizon, NFL, Hilton, Everest Bands, and Shopify.

In today’s episode, we talk about Conversion Rate Optimization. We get into where to begin with CRO, design mistakes, things to think about for mobile, and we even look at a couple of the clients Kurt has worked with and the difference Conversion Rate Optimization made for their business. If you have a website of any kind, especially an ecommerce store, this episode is a virtual gold mine.

Mentioned in this Episode:
Ethercycle.com
Shopify.com

The Unofficial Shopify Podcast
TheUserIsDrunk.com
Paypal.com
Amazon.com
EverestBands.com
MontaWatch.com
RecycledFireFighter.com
Ecommerce Bootcamp (Save 40% with Coupon Code: BRETT)
Ethercycle Resources

Connect with Kurt Elster:
Sign up for Kurt’s Newsletter and reply to his emails!
LinkedIn.com/KurtElster
Twitter.com/KurtInc
Medium.com/@KurtElster

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