Episode 28

Lessons from Shark Tank and Beyond

Steven Sashen - Xero Shoes
August 30, 2017
SUBSCRIBE: iTunesStitcher

The story behind Xero Shoes is a crazy one.  World-class sprinter over the age of 50 gets hurt, takes advice to start running barefoot and immediately sees improvements.  Then goes on to design a prototype for a barefoot running sandal that would soon land him a spot on ABC’s hit show Shark Tank.  

This episode is a ton of fun and is chock full of insights and stories from a really unique online merchant.  Steven Sashen is a competitive sprinter, a TV and film veteran, an SEO, and an entrepreneur through and through.  This interview is part of our “How I Did It” series and outlines some of the elements driving the growth of Xero Shoes.  Here’s a glimpse of what we cover:

– Some of the factors that lead to the huge success of Xero Shoes (Steven’s answer might surprise you).

– Steven’s favorite sources of traffic

– Conversion tips that have grown Xero Shoes to what it is today

– How Steven and team approach product design and how that’s helped them succeed in the wildly competitive footwear space

– Lessons learned for the Shark Tank (hint: you better know your numbers)

– How Xero Shoes is leveraging the crowd funding trend

– Plus more!

Mentioned in this Episode:

Steven Sashen
Xero Shoes
Invest in Xero Shoes
Dr. Phil Maffetone
Stamped.io

Connect with Steven Sashen:

via LinkedIn

via Twitter

via Facebook

via IMDb

Have questions or requests? Contact us today!

Thank you for reaching out! We'll be in touch soon.
Oops! Something went wrong! 

 More Episodes

Episode 148
Adi Arezzini - Teami Blends

Step-by-Step Influencer Marketing + Community Building for Rapid Growth

How does potty talk on Instagram lead to a thriving eComm brand and a world-class influencer marketing program?

Episode 147
Emma Schermer Tamir - Marketing by Emma

Branding + Listing Optimization on Amazon

My guest today is Emma Schermer Tamir - Co-founder of Marketing by Emma.

Episode 146
Ken Kline - VHC Brands

Handling Adversity, Setbacks and Constant Change in eCommerce

Few eComm and wholesale businesses reach the heights that VHC Brands has reached under the leadership of Ken Kline.