Episode 28

Lessons from Shark Tank and Beyond

Steven Sashen - Xero Shoes
August 30, 2017
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The story behind Xero Shoes is a crazy one.  World-class sprinter over the age of 50 gets hurt, takes advice to start running barefoot and immediately sees improvements.  Then goes on to design a prototype for a barefoot running sandal that would soon land him a spot on ABC’s hit show Shark Tank.  

This episode is a ton of fun and is chock full of insights and stories from a really unique online merchant.  Steven Sashen is a competitive sprinter, a TV and film veteran, an SEO, and an entrepreneur through and through.  This interview is part of our “How I Did It” series and outlines some of the elements driving the growth of Xero Shoes.  Here’s a glimpse of what we cover:

– Some of the factors that lead to the huge success of Xero Shoes (Steven’s answer might surprise you).

– Steven’s favorite sources of traffic

– Conversion tips that have grown Xero Shoes to what it is today

– How Steven and team approach product design and how that’s helped them succeed in the wildly competitive footwear space

– Lessons learned for the Shark Tank (hint: you better know your numbers)

– How Xero Shoes is leveraging the crowd funding trend

– Plus more!

Mentioned in this Episode:

Steven Sashen
Xero Shoes
Invest in Xero Shoes
Dr. Phil Maffetone
Stamped.io

Connect with Steven Sashen:

via LinkedIn

via Twitter

via Facebook

via IMDb

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