Episode 79

Lessons from a Record-Breaking Crowdfunding Campaign

Connor Young - Ample Foods
July 3, 2019
SUBSCRIBE: iTunesStitcher

Connor Young is a bit of a health nut – and an exercise enthusiast. He’s also an entrepreneur.

He’s combined his passions into a powerful and growing commerce business called Ample Foods. Connor and his team are doing a lot of things right with Ample. What potentially stands above the other wins is that they have achieved two very successful crowdfunding campaigns. The first was a traditional crowdfunding campaign on Indiegogo, which set the platform’s record for highest funded project in the food category. The second was an equity crowdfunding campaign that raised just under $800,000 on a $15 million valuation.

If you’re launching a new product or considering a crowdfunding project or equity funding project you need to check out this episode. Here’s a look at what we cover:

  • 3 elements of any great crowdfunding pitch
  • Why your crowdfunding pitch needs to go viral and how Connor did it for Ample Foods
  • Use crowdfunding both to launch a company or a new product
  • Why Connor would skip hiring a PR firm for his crowdfunding campaign if he had to do it all over again
  • How to use Facebook Ads and Influencers for a successful campaign
  • How “all the work” is in the pre-launch
  • How to set your goal and why it’s important to be strategic about your goal
  • Why momentum especially in the first 2 days is so important.
  • When to consider your campaign a failure
  • Plus more

Connect With Guest:
Via LinkedIn
Via Facebook
Via Twitter
Via Instagram

Mentioned in this episode:
Ample Foods
via Website
via LinkedIn
via Facebook
via Twitter
via Instagram
500 Startups
Indiegogo
Kickstarter
Sequoia Capital
Andreesen Horowitz
Y Combinator

Have questions or requests? Contact us today!

Thank you for reaching out! We'll be in touch soon.
Oops! Something went wrong! 

 More Episodes

Episode 178
Ali Karsch - LVPR

How to Get Free PR with Ali Karsch of LVPR

Free press can be worth millions to your brand and you don’t have to be as dynamic as Richard Branson to get free PR.

Episode 177
Justus Murimi - Capitalism.com

3 Ways to Get Unstuck

Justus Murimi is a guy that once you meet him you’ll likely never forget him. Justus is one of the best askers of questions that I’ve met.

Episode 176
Is & Kelsey Moreira - DoughP

Lessons in Branding, Pivoting and Handling Insane eCommerce Growth Rates

Who doesn’t love eating cookie dough with a spoon? Having a tasty product that customers crave is helpful.