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Episode 79

Lessons from a Record-Breaking Crowdfunding Campaign

Connor Young - Ample Foods
July 3, 2019

Connor Young is a bit of a health nut – and an exercise enthusiast. He’s also an entrepreneur.

He’s combined his passions into a powerful and growing commerce business called Ample Foods. Connor and his team are doing a lot of things right with Ample. What potentially stands above the other wins is that they have achieved two very successful crowdfunding campaigns. The first was a traditional crowdfunding campaign on Indiegogo, which set the platform’s record for highest funded project in the food category. The second was an equity crowdfunding campaign that raised just under $800,000 on a $15 million valuation.

If you’re launching a new product or considering a crowdfunding project or equity funding project you need to check out this episode. Here’s a look at what we cover:

  • 3 elements of any great crowdfunding pitch
  • Why your crowdfunding pitch needs to go viral and how Connor did it for Ample Foods
  • Use crowdfunding both to launch a company or a new product
  • Why Connor would skip hiring a PR firm for his crowdfunding campaign if he had to do it all over again
  • How to use Facebook Ads and Influencers for a successful campaign
  • How “all the work” is in the pre-launch
  • How to set your goal and why it’s important to be strategic about your goal
  • Why momentum especially in the first 2 days is so important.
  • When to consider your campaign a failure
  • Plus more

Connect With Guest:
Via LinkedIn
Via Facebook
Via Twitter
Via Instagram

Mentioned in this episode:
Ample Foods
via Website
via LinkedIn
via Facebook
via Twitter
via Instagram
500 Startups
Indiegogo
Kickstarter
Sequoia Capital
Andreesen Horowitz
Y Combinator

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