Today’s guest is Justin Christianson. Justin is President and Co-Founder of Conversion Fanatics, a top rated Conversion Rate Optimization company. Justin is also author of the best selling book “Conversion Fanatic: How to Double Your Customers, Sales and Profits with A/B Testing”. He also hosts the CMO Roundtable podcast.

In today’s episode, we discuss the differences between split testing vs multivariate testing, little tweaks that can make a big difference, great split testing tools to use, common mistakes ecommerce sites make that lower their conversion rate, and look at a couple of case studies (one that led to an 1,892% boost in conversions!). Split testing is a must in marketing, and Justin shares some insight that could lead to more conversions for you.

Mentioned in this Episode:
Conversion Fanatics
CMO Roundtable
Conversion Fanatic: How to Double Your Conversions, Sales, and Profits with A/B Testing
HotJar
Crazy Egg
TruConversion
Optimizely
Convert.com
VWO (Visual Website Optimizer)

Connect with Justin Christianson:
ConversionFanatics.com
Clyxo.com/justinchristianson

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