This episode is a treat both in terms of topic and guest.  I have my long-time business partner Chris Brewer on to talk about the most important topic of the year for most eCommerce companies – Holiday Sales.  

For most eComm companies the Holiday season will determine whether you have a good year or a not so good year.  For some companies every day of holiday sales is the equivalent of a week or two the rest of the year. Having a great holiday season requires planning, attention to detail and some creativity.  

I see things lining up for most eCommerce companies to break sales records this Holiday.  Will you be one of them?

Here’s a look at what we cover:

• Getting Your Google Ad Campaigns Ready – getting your search, shopping and brand campaigns ready to “make hay” this holiday season.  
• Getting Your YouTube Ads Ready – Do you have remarketing in place?  Are you capitalizing on your competition? Do you have a unique holiday message?  All of this and more is important to maximize YouTube results.
• Getting Your Amazon Ads Ready – Amazon is poised to CRUSH IT this holiday season.  Are your ad campaigns ready?
• Getting Your Email Marketing in Place – Email marketing could be your x-factor this holiday.  Remember to segment and remember the rule of 3!
• Planning your promotions – Get your promo calendar finished now!
• Staying on Top of Everything – We talk about ways to stay on top of everything and make sure nothing is missed this holiday season.  

Here’s to making Holiday 2018 your best ever…

Mentioned in this Episode:

Google Trends
Measuring Brand Awareness – Google Ads Help – Google Support
Google Trends – All Categories Top Charts
Google Trends – New Products Top Chart 2017
Google Merchant Center
2018 Shopping Product Feed Specification Update – Google Merchant Center – Google Support
About Remarketing – Google Ads Help – Google Support
About Remarketing Lists – Google Ads Help – Google Support
Google Analytics
About Product Ratings – Google Merchant Center Help – Google Support

Connect with Guest:

Chris Brewer
via Linkedin
via Facebook
via Twitter
via Instagram

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