Episode 13

Google & Amazon News

Brett Curry - OMG Commerce
May 10, 2017
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As an eCommerce merchant you have to pay attention to Amazon and Google.  Google is likely one of your top traffic channels.  Amazon is either enemy or partner #1 or perhaps they’re your top frenemy.  In this episode we dive into recent Google and Amazon news and what it means for your business.  Here are some of the highlights:

Google:

– Google Shopping – Google will roll this out on the display network, calling it Retail Shopping on Display.

–  Google Shopping Q1 2017 year over year growth outpaced Q4 Year over year 21% vs. 19%.

– Google Shopping/PLAs now 75% of non-branded retail clicks.

– Google shopping spend grew 32% in Q1 for year over year

– Google AdWords phone and desktop spend increased 51% and 12%, respectively, while tablet spend fell 23%.

– Similar Audiences for Search & Shopping

– Demographics for Search

– YouTube TV – similar to sling box.

– Original content via YouTube Red.  6 Shows including shows feature Ellen, Kevin Hart, and Ryan Seacrest.

– 18-49 year olds spend more time on YouTube in prime time than watch the top 10 TV shows combined.

– YouTube Scandal – big brand ads placed next to neo nazi and jihadist content.  5% of top advertisers pulled ads.

Amazon:

– Q1 earnings – Sales grew 23%. $35.7 billion in sales, $8billion in growth.

– AWS grew 42% to $3.66B

– Subscription services $1.94 Billion mainly Amazon Prime – 49% YoY

–  Making prime sticky with original content – Manchester by the Sea won two oscars.  Best actor – Casey Affleck and Best Director.

– Purchased the rights to Thursday night football

– Amazon Prime is closing in on Costco in terms of members.  Now roughly 80 million prime users in the US.  37% growth since last year.  In March of 2017 costco has 88.1 million members.  

– Amazon Fresh pickup

– Amazon Go Store

Mentioned in this Episode:

OMG Commerce
http://omgcommerce.com/

Zipify
http://zipify.com/

Camp Chef
http://www.campchef.com/

Camp Chef – Woodwind Pellet Grill
https://www.campchef.com/camp-chef-woodwind-pellet-grill.html

Ad Week – The “Grill God”
http://www.adweek.com/creativity/the-grill-god-preaches-better-barbecuing-in-this-unholy-ad-for-a-fancy-new-grill/

Harmon Brothers
http://harmonbrothers.com/

GOOGLE

Google Shopping on the Display Network
http://searchengineland.com/google-shopping-ads-display-pilot-274251

Google Search & Shopping with Similar Audiences
http://searchengineland.com/google-rolls-similar-audiences-search-shopping-274210

Google Shopping – Product Listing Ads Growth
http://searchengineland.com/google-shopping-ads-so-hot-right-now-the-meteoric-rise-of-plas-248055

Google – Local Inventory Ads Information
http://searchengineland.com/google-local-inventory-ad-maps-knowledge-panel-live-253899

Merkle Statistics – Local Inventory Ads (LIAs) Growth
https://www.merkleinc.com/blog/merkle-q1-2017-digital-marketing-report-released

Demographics for Search Information
http://searchengineland.com/connecting-demographics-search-queries-243440

YOUTUBE

YouTube TV
https://tv.youtube.com/welcome/

YouTube Prime Time Statistics
https://www.theverge.com/2016/5/6/11608036/youtube-bigger-than-tv-brandcast-sia

YouTube Advertising Scandal
https://www.theguardian.com/technology/2017/mar/25/google-youtube-advertising-extremist-content-att-verizon

YouTube Security (https) Information & Statistics
http://www.zdnet.com/article/google-overcoming-hurdles-to-secure-youtube/

Side Note

Google on Securing your Website
http://searchengineland.com/google-starts-giving-ranking-boost-secure-httpsssl-sites-199446

AMAZON

Amazon’s Q1 Earnings Press Release
http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-newsArticle&ID=2266665

Amazon Prime vs Costco vs Sam’s Club Membership Statistics
http://www.businessinsider.com/amazons-prime-membership-hurting-costco-and-sams-clubs-2016-9

Amazon Prime Members Spending Double
http://www.businessinsider.com/amazon-prime-members-may-spend-more-than-double-what-non-members-do-2015-1

Amazon Web Servies (AWS)
https://aws.amazon.com/

Amazon Press Release – Manchester By The Sea
http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=RssLanding&cat=news&id=2268323

Amazon Echo
https://www.amazon.com/Amazon-Echo-Bluetooth-Speaker-with-WiFi-Alexa/dp/B00X4WHP5E

Amazon Go Store
https://www.amazon.com/b?node=16008589011

AmazonFresh Pickup
https://www.amazon.com/afx/nc/aboutpickup

Amazon Prime – Thursday Night Football
http://www.cbssports.com/nfl/news/amazon-wins-huge-bidding-war-to-stream-thursday-night-football-games-in-2017/

Connect with Brett Curry:
twitter.com/brettcurry
via omgcommerce.com

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