Episode 245

Forget CRO, Focus on CVO

Drew Sanocki - PostPilot
August 2, 2023
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Drew Sanocki has successfully turned around 8 and 9-figure eCommerce brands not once, not twice, but 5 times. Among his successes are AutoAnything and Karmaloop. 

Drew is also the Co-Founder and Co-CEO of Post Pilot (direct mail made for DTC and eCommerce). 

He knows the strategies behind what it takes to succeed in DTC better than almost anyone I know. 

Here’s a look at what we cover:

  • Jay Abraham’s 3 ways to grow any business. 
  • New Customer Acquisition (NCA) is only ONE way to grow your business and is almost certainly the most expensive way.
  • Why Conversion Rate Optimization (CRO) can be misleading and why focusing on Customer Value Optimization (CVO) matters more.
  • What all failing eCommerce brands have in common and how to avoid the death spiral. 
  • The principle of optimizing before you multiply. 
  • Using direct mail for retention, remarketing, AND new customer acquisition.

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