Episode 80

Building Long Term Growth and Profitability with SEO for eCommerce

Brandi Johnston - OMG Commerce
July 10, 2019
SUBSCRIBE: iTunesStitcher

As some of you may know, my very first foray into online marketing was in the crazy world of SEO. That was circa 2004. After creating some wins for an online print shop I was hooked on SEO. In the early days of OMG Commerce, SEO was our bread and butter. Now it’s still an important channel, but as Google has become more of a pay-to-play environment, more companies come to us wanting help with ads. But…ignoring SEO is a mistake. The best, biggest and enduring eCommerce companies have an SEO strategy and they execute it. My guest on the podcast today is one of the very first OMG Commerce employees, Brandi Johnston. She runs our SEO department and works with Amazon organic optimization.

In this episode we cover a host of practical tips and insights related to SEO including:

  • How SEO has changed since 2013 and what that means for us today.
  • What are the easiest SEO wins merchants should focus on?
  • What are some SEO wins that take a little more work but still pay off in the long run?
  • What is a rel=canonical tag and a cross-domain rel=canonical tag and could we get any nerdier?
  • What is a zombie page and how doe they impact SEO results?
  • What are the top SEO tools, blogs and extensions to consider?
  • Plus more!

Connect With Guest:
Via LinkedIn
Via Facebook
Via Twitter

Mentioned in this episode:
Matt Cutts – Gadgets, Google, and SEO
Schema.org
Brian N Beane – Professional Coach, Trainer, and Speaker
SEO Tools
Moz – SEO Software, Tools, and Resources for Smarter Marketing
Moz – Whiteboard Friday
Search Engine Journal – SEO, Search Marketing News and Tutorials
Search Engine Land – News On Search Engines
Official Google Webmaster Central Blog
Backlinko
Blumenthals’ Blog
Local U
Whitespark
BrightLocal
Schema App
Search Console in Google Analytics- Search Console Help
Think with Google – Discover Marketing Research and Digital Trends
SEMrush – Online Visibility Management Platform
Screaming Frog – SEO Spider Tool and Crawler Software
AnswerThePublic – That Free Visual Keyword Research and Content Ideas Tool

Have questions or requests? Contact us today!

Thank you for reaching out! We'll be in touch soon.
Oops! Something went wrong! 

 More Episodes

Episode 135
Peter Awad - Mission Meats

Balancing Growth on Amazon & Your Own Store

Peter Awad is a long time eCommerce pro. Now he and his co-founder Nick have built a meat snack store with a mission.

Episode 134
Molly Pittman - CEO Smart Marketer & John Grimshaw - CMO Smart Marketer

Navigating Volatility with FB Ads and Turning Problems Into Opportunities

These are two of my favorite people to interview and today I have them both with me for the same episode. And it’s a doozy.