Episode 116

7 Ways to Market in Times of Uncertainty

Chris Brewer - OMG Commerce
April 22, 2020
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Currently, over 77% of our eCommerce clients are either still UP in sales even during this time of extreme uncertainty or are the same (plus or minus 1-2%).  Yes, some are hurting - but for most eCommerce businesses you CAN do something about sluggish sales right now.  We’ve learned a lot in recent weeks on what messages resonate with prospects  and what falls flat.  In this episode (taken from a recent highly-popular webinar) Chris Brewer, Co-Founder of OMG Commerce and I dive into these important topics:

  • Understanding the different physiological segments of shoppers right now and how to appeal to them
  • People still want to buy even when stuck at home - how to provide retail therapy to your customers
  • How to handle paid search on both Amazon and Google right now (search trends are shifting)
  • Why this could be the perfect time to consider YouTube ads…viewership is up 100%+ on the platform and ad costs are down 20% or more
  • How you can gain market share and get ahead of the competition right now

Brett Curry - CEO of OMG Commerce

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Chris Brewer - Digital & eCommerce Entrepreneur and Co-Founder of OMG Commerce

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OMG Commerce

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OMG Commerce Guides


Mentioned in this episode:

The Ultimate Guide to Google Shopping - OMG Commerce

eCommerce Evolution Podcast with Liz Germain

How to Market in a Downturn - Harvard Business Review

Huckberry

Big Blanket Co.

BOOM by Cindy Joseph

Amazon DSP

YouTube TrueView



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