This Sponsored Brands Video case study discusses how we used Amazon Video Ads as a way to get ahead of competitors and educate buyers about Macally’s products.

Macally’s mission is to provide users with the highest quality and value product that exceeds expectations and provides an effortless and pleasant interface with their PCs. This Amazon advertising case study showcases how they achieve their mission through excellence in design, manufacturing and service.

Month Over Month Growth

$1k monthly ad spend for 14% ACoS
$9.5k ad spend at 17.8% ACoS
$13.3k ad spend at 19.9% ACoS

The Results 

Lifetime KPIs: as of the initial implementation of SBV in Dec. 2019 

● Ad Spend: $83,365 (6.4% of total account ad spend since 12/2019)

● Ad Sales: $416,743 (7% of total account ad sales since 12/2019) 

● ACoS: 20% 

Assisting product launches: 

● The client launched a new product on July 29th 

● Sponsored Product ads were spending $100-200/day with a 20% ACoS average ● Sponsored Brand Video added on Aug 21st 

● SBV ads immediately started spending $70-100/day with a 20% ACoS avg ● Since its start, Amazon Sponsored Brand Video ads have contributed to 50% of all ad sales for products, which was limited as a result of throttling due to inventory limitations. 

Next Steps & Ongoing Strategy 

● Creating new Amazon video ads is a priority to continue testing with all products and to keep content fresh. 

● Testing duplications of videos but using top-of-funnel search terms to spread the net and see what more may come. 

● Some budgets could hit $200+ per day if inventory allowed for it - especially around holidays, on Prime Day and during promotions. 

If you liked this Amazon advertising case study and want to learn more, you can read more about how you can utilize Amazon’s ad services in our Amazon Sponsored Brand Videos Guide