Live Bearded hired OMG Commerce to scale their Google Ads account. Specifically, Live Bearded wanted to improve performance for their Google Search and Shopping campaigns and expand with YouTube advertising.
Our team at OMG Commerce started by fixing some nagging conversion tracking issues to provide accurate performance data. We then reworked and rebuilt Search, Shopping, and Remarketing campaigns.
Previously, Live Bearded had not been able to run YouTube ads profitably. Our team was able to consult with Live Bearded to get their video assets ready for YouTube. We were then able to target bearded YouTube users who needed and wanted a little help with their beard care.
Month Over Month Growth
Since starting with OMG, YouTube has successfully started reaching new shoppers and has become a profitable channel for the first time. Growth with YouTube and Google ads has resulted in a 65% increase in conversions and a 78% increase in revenue.