This supplement company had a great flagship product that brings consistent revenue and conversions. With the supply chain issues over the past few years their flagship product would go in and out of stock. Our goal was to boost their other product sales and revenue.
We deployed a number of different campaign types including: Shopping, Keyword Search, Dynamic Search Discovery, and Youtube with the focus shifted to the less popular products.
Month Over Month Growth
Improvements were very rapid. We’ve continued to scale Google Ads while adhering to specific ROAS targets. Sales growth from Google ads is up 83%, Google Shopping revenue is up 540% and ROAS has improved by 74%.