Boom by Cindy Joseph is a pro-age cosmetic and skincare line for women of every generation. Their goal is to take their pro-women, pro-age, pro-health message to women who want simple, effective skincare. The brand is all about helping women look their best at 50, 60, 70 and beyond.
Month Over Month Growth
30%
Total Sales Growth
116%
Increase in remarketing conversion value
193%
Growth in Google Ad Value
The Results
Boom! Has largely confirmed OMG's belief that a holistic approach to PPC management, brand management and brand building is the key to successfully launching brands on Amazon today. The impact that each role plays and has on one another was undeniably apparent during this brand launch. This resulted in OMG standardizing procedures that helped tie these various endeavors together and facilitating stronger interdepartmental communication and collaboration.
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